Kylie Jenner soft-launched her new brand, Khy, via Instagram this week! Sharing a photo of herself in a black leather trench coat with the caption “meet khy.” Her Instagram bio now features a link leading to the Khy website, which isn’t quite live yet, but you can enter your email for “early access”. 

The Kardashian/Jenner clan are no strangers to launching their own brands. SKIMS, Good American, 818, and, of course, Kylie Cosmetics, to name some. The launch of Khy isn’t Kylie Jenner’s first apparel brand either, with Kendall + Kylie (which you can still shop from, by the way) and Kylie Swim (which faced a lot of criticism online). 

Khy, however, intends to vary from the rest, aiming to provide investment pieces at an affordable price, with designs inspired by Kylie’s own personal wardrobe! There will be different guest designers and concepts featured throughout the year. The first drop in collaboration with designers Nan Li and Emilia Pfohl of Namilia.

“The whole line is really inspired by my personal wardrobe and the different moods that I’m in,” says Kylie Jenner to The Wall Street Journal. 

The brand is in partnership with momager Kris Jenner as well as Emma and Jens Grede, who are also involved in SKIMS and Good American, as stated in The Wall Street Journal. 

The first drop of Khy, available to shop online on November 1st, 2023, is a 12-piece collection including black faux leather items (like the trench we got a teaser of) and other wardrobe base layers. Nothing will be over $200 USD, and sizes will range from XXS to 4X. 

We’re curious to hear what people think about Kylie Jenner’s new fashion venture, Khy!

Articles You May Also Be Interested In:
Kim Kardashian’s SKIMS Has Just Launched Into Mens
Reformation Collaborates With Iconic Sneaker Brand VEJA 
Uniqlo Collaborates With Clare Waight Keller On A Chic New Label.
A New Adidas Flagship Joins The Well In Toronto.
Introducing: Hudson’s Bay Outlet.
Shop Rare Luxury Sneaker And Streetwear At This New Toronto Shop