Makeup-Tok is one of our favourites amongst the unofficial TikTok subgenres. The inevitable trial and error involved in searching for great makeup products are no longer left to chance. Thanks to the makeup gurus of TikTok giving us insight on the products we need to get our hands on and also, the products to stray away from.
Drugstore makeup is nothing like what it used to be. It’s way better! You can basically find any makeup product you could ever want, easily accessible at your local drugstore. Some even favoured over high-end makeup products. We did some digging (or scrolling) through TikTok, on the hunt for some makeup recommendations and certain drugstore makeup products kept popping up over and over, which means they must be worth a try!
Keep reading to see what makeup TikTokers can’t stop raving about!
Elf Poreless Putty Primer
@bexcxmpbell @elfcosmetics ♬ Mount Everest – Labrinth
If you’re a fan of drugstore makeup tutorials, you’ve probably come across Elf’s Poreless Putty Primer. It’s definitely a crowd favourite on TikTok. Popular for its pore-blurring effects and smooth texture. If you’re lucky enough to find this product in stock at the drugstore it retails for about $12, which is a steal compared to other comparable high-end primers!
NYX Bare With Me Concealer Serum
@helinndoski You guys haveeee to try this!!😍 #concealer #nyxcosmetics #makeup ♬ original sound – Helin Doski
If you’ve been on the hunt for your holy grail concealer, you have to try NYX’s Bare With Me Concealer Serum! Its hydrating, creamy, buildable formula is great for concealing dark circles as well as any imperfections without looking cakey. All those benefits for just about $15!
NYX Lift & Snatch! Brow Pen
@pamelapedrozaa have you tried it? #nyxcosmetics #nyx #brows #fypシ ♬ Sway With Me – Saweetie & GALXARA
The secret to full, yet natural-looking brows is the NYX Lift & Snatch! Brow Pen retailing for $15. The flexible micro-brush tip on the pen allows you to adjust the pressure for thicker or thinner lines, making it look like real brow hairs! We can see why this product is a cult fav on TikTok.
L’Oreal Paris True Match Nude Hyaluronic Tinted Serum
@christineabrahamm Testing out the L’Oreal True Match Nude Tinted Serum and it is a 10/10! #lorealparispartner #lorealtintedserum @loréal paris #BeautyReview #makeup ♬ Be You – L'Oréal Paris
When it comes to foundation and skin tints, TikTokers can not stop talking about L’Oreal’s True Match Hylaronuc Tinted Serum! It’s well-loved for its skin-care characteristics; plumping and hydrating the skin, while also providing a natural skin finish with light to medium coverage. You can purchase this TikTok fav for under $25! *Adds to cart*
L’Oreal Paris Colour Riche Lipstick – 173 Nu Impertinent
@therobelifeblog Obsessed with @loréal paris Nu Impertinent 173 lipstick! #lorealparispartner #loreallipforless #makeuphack #viralmakeup #affordablemakeup ♬ Light – L'Oréal Paris
L’Oreal’s Colour Riche Lipstick, specifically in the shade 173 AKA Nu Impertinent, has gone viral on TikTok. People can’t help but notice the similarities of this lipstick to the famous Pillow Talk lipstick by Charlotte Tilbury. One thing noticeably different is the almost $30 price difference, though.
Maybelline Lifter Gloss
@melisekrem Trying the Maybelline Lifter Gloss! ✨ 3 of my favourite colours 💗 #ad #liftergloss #Maybelline @maybelline ♬ original sound – Melis Ekrem
Make way for your new favourite go-to lip gloss! The obsession with Maybelline’s Lifter Gloss is well deserved. If you haven’t already tried it – what are you waiting for? This $13.99 gloss has a stunning range of colours perfect for any occasion and keeps the lips hydrated. They even have a bit of a tingle sensation to them, for lip-plumping effects!
Wet n Wild MegaGlo Highlighter
@farahpinkk My favorite drugstore blush and highlighter. What’s yours? #milanicosmetics #wetnwild #drugstoremakeup #drugstorebeauty #makeuptiktok #curlyhair ♬ Vibe (If I Back It Up) – Cookiee Kawaii
Now that everyone wants to look like a glazed donut, finding a highlighter you can trust is key! Wet n Wild’s MegaGlo Highlighter retails for under $8! It leaves a smooth, luminous, glowy finish, perfect for complementing an already dewy makeup look or giving a healthy glow to a matte one. It also comes in a liquid version!
Milani Baked Blush
@yazmooremakeup My fave blush ever!! @Milani baked blush in luminoso ❤️ #makeupfind #affordablemakeup #makeuphacks #makeuptipsandtricks #affordablemakeup #beautyhacks ♬ original sound – 🚀𝐷𝐴𝐾𝐼𝐷𝐿𝑌𝑅𝐼𝐶🧸
If you’re looking for a great drugstore blush, Milani has you covered. Milani’s blushes in general are constantly being raved about on TikTik, but the one we kept seeing pop up over and over was its Baked Blush which you can find for $11.99. People are loving this product for its flush of colour while still providing a beautiful radiance to wherever it’s placed.
Physicians Formula Butter Bronzer
@laurenkawano A #Bronzer that I truly love xx #makeuptips #makeup #TrulyGlowingSelfieLove #DoTheScottsSlide #DoritosFlatLife #vacationtransition ♬ original sound – 🦋Lauren Kawano🦋
An oldie but a goodie. Butter Bronzer by Physicians Formula used to be a YouTube beauty guru favourite, and now it’s being re-discovered on TikTok, hallelujah. Its creamy buttery texture combined with its addictive summery scent sets this bronzer apart from the rest. Not to mention the natural bronzed glow it provides, all for just about $21.
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Beauty fanatics are always looking to fill their makeup bags with the latest and greatest products. In the past month, brands like Rare by Selena Gomez and Makeup by Mario released their debut makeup lines and beloved brands like Anastasia Beverly Hills and Charlotte Tilbury came out with new-and-improved products.
Don’t get us wrong: the hype is usually warranted. But what’s better is filling your collection with beauty products that actually work? And ones you’ll love so much that you’ll buy time and time again.
There are so many amazing new beauty products out now, but here are the 10 you really need in your makeup bag:
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If your makeup collection is starting to feel a little drab, look no further! There are a ton of new collections and products to get excited about, just ask Bella Thorne, Lush, and Fenty Beauty to name a few. This fall your “glow up” will be on point and on fleek as ever and you’ll be tempted to put on a full face of makeup, even if you’re only going to the grocery store. Prepare to freak out over 10 new makeup collections and products we’re obsessing over right now.
Two Faced Tutti Frutti Collection
It will be impossible not to be the life of the party with the new fruit inspired, Tutti Frutti Collection by Two Faced. Inspired by juicy and colourful fruits (duh!), the full line of products are hella playful. One look at these glosses and you know you’ll be feeling fabulous when you put anything from this collection on.
Instagram/@toofaced
Fenty Beauty Moroccan Spice Palette
Who else is drooling over the Fenty Beauty Moroccan Spice Palette? I sure am. The sultry palette has just enough mattes and shimmers to create all the fall eye looks you’ve been dreaming of. Look at the shine in those golden glitter shades!
Instagram/@fentybeauty
Filthy Fangs By Bella Thorne
If you’re a fan of wild child Bella Thorne and her uber sparkly makeup looks, then you probably know she’s been hinting at a makeup collection for some time. Well, the wait is over and it’s finally here. The collection is as Bella as ever with fantastical colours and shimmery shades that will make you look like you ate a unicorn for breakfast.
Instagram/@bellathorne
Flesh Beauty
Call it the Fenty effect, but we’re seeing more and more wide range cosmetic lines, including Flesh Beauty. The 12 product line includes a dewy foundation stick that comes in 40 different shades – hell ya! It also carries all the other essentials like eyeshadow palettes, blush, highlights and more.
Instagram/@fleshbeauty
Camila Cabello x L’Oreal Paris
Camila Cabello launched into the music scene with her single Havana and I was instantly obsessed. Now you can dance to the saucy song while wearing her makeup collab with L’Oreal Paris. You’ll feel like it’s forever summer when you’re rocking the Sun-Lit Bronzer among other things.
Instagram/@lorealmakeup
Beauty Blender Blender Defender
Can’t live without your Beauty Blender? If you answered yes, then I’m going to take a wild guess that it’s currently sitting in the bottom of your makeup bag, getting all grimy. That’s about to change with Beauty Blender’s new Blender Defender; the perfect little case for you’re favourite makeup sponge.
Instagram/@beautyblender
GlamGlow Glow Powder
You’ve probably seen GlamGlow’s glittery face masks all over Instagram… While the brand recently launched its first makeup product, a highlight palette called Glow Powder. Radiant skin is where it’s at, so pop their buildable highlight on and get glowing.
Instagram/@glamglow
Milk Makeup
This too cool for school indie makeup brand is basically the new Glossier, with super sleek and Instagram-worthy packaging, cool AF product names, and innovative formulas. Bonus points that the entire line is cruelty-free, paraben free, 100% vegan, and uses good for your skin ingredients for an epic payoff.
Instagram/@milkmakeup
Benefit Cosmetics 4 in 1 Brow Pencil
Benefit Cosmetics new 4 in 1 Brow Pencil is like a swiss army knife for your makeup case! Let’s be real, we’re not all makeup artists. Using multiple products on my brows? Ya, I don’t got time for that. Define and highlight, and make all your brow goals come true, while only using one product.
Instagram/@benefitcosmetics
Fenty Beauty Brow Products
In other brow news, get ready to freak the eff out. Rihanna just confirmed that Fenty Beauty will be launching brow products. While nothing about the brow products has officially been released, Bad Gal Riri took to Twitter to answer a fan’s inquiry stating, “You know we building the illest eyebrow situation.” For now, we’ll just have to impatiently wait and anticipate how hype it’s going to be.
When @rihanna approves your mug. pic.twitter.com/87yA6fpDsI
— Boring Blue Suit Balenciaga (@chucka_khan) December 11, 2017
Twitter/@RidingOnDMetro
Featured image: Instagram/ @fentybeauty
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As beauty product junkies, there’s nothing we enjoy seeing more than a good beauty collaboration; I mean, why only have one notable name on your products when you can have two?
From social media influencers to fashion brands to multiple beauty brands teaming up, we’ve rounded up 6 of the coolest beauty collabs calling our names right now. Get ready to clear up some space on your vanity, you’re going to need it!
- CHRISSY TEIGEN X BECCA
https://www.instagram.com/p/BkiuZF9A2il/?utm_source=ig_embed
Chrissy Teigen’s limited edition collection with Becca is meant to give you that ‘endless summer glow’ look she seems to be rocking year round. So even though the warm weather will soon be fading, your glow doesn’t have to.
Buy It: Chrissy Teigen X Becca ‘Endless Summer Glow’ Collection, $27-$50, at Sephora
- JACLYN HILL X MORPHE
https://www.instagram.com/p/Bme9-1dAXJf/?taken-by=morphebrushes
YouTuber Jaclyn Hill’s second collab with Morphe is finally here, and this time around it’s a collection of four unique eyeshadow palettes. From cool glittery shades to deep mattes, the number of looks you can pull off with these babies are endless.
Buy It: Jaclyn Hill X Morphe ‘The Vault’ Palettes, $20-$64, at MorpheBrushes.com
- CAMILA CABELLO X L’ORÉAL
https://www.instagram.com/p/BlD7VGmlbeb/?taken-by=lorealmakeup
L’Oréal spokesperson Camila Cabello has teamed up with the company on a new makeup collection called ‘Havana,’ named after her hit single and the Cuban city in which she was born. From shimmery shadows to pretty glosses to a glowy-bronzer, this collection is totally fit for a pop star (and us average folk too).
Buy It: Camila Cabello X L’Oréal ‘Havana’ Collection, $13-$19.50, at Ulta.com
- PROENZA SCHOULER X LANCÔME
https://www.instagram.com/p/BliOpjxjf4I/?taken-by=lancomeofficial
There’s nothing we like better than a good fashion and cosmetics collab, and between the bold makeup shades and pretty packaging, Proenza Schouler X Lancôme’s ‘Chroma’ Collection for Fall 2018 really hits the spot.
Buy It: Proenza Schouler X Lancôme ‘Chroma’ Collection, $22-$90, at Lancôme.ca
- BECCA X GLAMGLOW
https://www.instagram.com/p/Bln4ge-HFvr/?taken-by=glamglow
Featuring a millennial pink face mask and rosé-hued highlighter, this collab between Becca and GlamGlow is a match made in glowy-pink heaven. And with a cost of $38 for both products (GlamGlow minis retail for $30 and Becca minis are $23), it’s a total steal.
Buy It: Becca X GlamGlow ‘We Know Glow’ Kit, $38, at Sephora
- MY LITTLE PONY X GLAMGLOW
https://www.instagram.com/p/Bgma9kBndLo/?taken-by=glamglow
Another cool GlamGlow collab you can shop right now is the one with ‘My Little Pony,’ which includes three sparkly #Glittermasks inspired by the classic show’s characters: Princess Luna Black, Pinkie Pie Pink, and Twilight Sparkle Purple. How can you not do an Instagram selfie with one of these on?
Buy It: My Little Pony X GlamGlow ‘#Glittermask GravityMud’ Firming Treatment, $75, at Sephora
Which beauty collaboration are you most excited to try? Let us know in the comments!
Featured Image: Instagram/@camila_cabello
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