Makeup-Tok is one of our favourites amongst the unofficial TikTok subgenres. The inevitable trial and error involved in searching for great makeup products are no longer left to chance. Thanks to the makeup gurus of TikTok giving us insight on the products we need to get our hands on and also, the products to stray away from.
Drugstore makeup is nothing like what it used to be. It’s way better! You can basically find any makeup product you could ever want, easily accessible at your local drugstore. Some even favoured over high-end makeup products. We did some digging (or scrolling) through TikTok, on the hunt for some makeup recommendations and certain drugstore makeup products kept popping up over and over, which means they must be worth a try!
Keep reading to see what makeup TikTokers can’t stop raving about!
@bexcxmpbell @elfcosmetics ♬ Mount Everest – Labrinth
If you’re a fan of drugstore makeup tutorials, you’ve probably come across Elf’s Poreless Putty Primer. It’s definitely a crowd favourite on TikTok. Popular for its pore-blurring effects and smooth texture. If you’re lucky enough to find this product in stock at the drugstore it retails for about $12, which is a steal compared to other comparable high-end primers!
@helinndoski You guys haveeee to try this!!😍 #concealer #nyxcosmetics #makeup ♬ original sound – Helin Doski
If you’ve been on the hunt for your holy grail concealer, you have to try NYX’s Bare With Me Concealer Serum! Its hydrating, creamy, buildable formula is great for concealing dark circles as well as any imperfections without looking cakey. All those benefits for just about $15!
@pamelapedrozaa have you tried it? #nyxcosmetics #nyx #brows #fypシ ♬ Sway With Me – Saweetie & GALXARA
The secret to full, yet natural-looking brows is the NYX Lift & Snatch! Brow Pen retailing for $15. The flexible micro-brush tip on the pen allows you to adjust the pressure for thicker or thinner lines, making it look like real brow hairs! We can see why this product is a cult fav on TikTok.
@christineabrahamm Testing out the L’Oreal True Match Nude Tinted Serum and it is a 10/10! #lorealparispartner #lorealtintedserum @loréal paris #BeautyReview #makeup ♬ Be You – L'Oréal Paris
When it comes to foundation and skin tints, TikTokers can not stop talking about L’Oreal’s True Match Hylaronuc Tinted Serum! It’s well-loved for its skin-care characteristics; plumping and hydrating the skin, while also providing a natural skin finish with light to medium coverage. You can purchase this TikTok fav for under $25! *Adds to cart*
@therobelifeblog Obsessed with @loréal paris Nu Impertinent 173 lipstick! #lorealparispartner #loreallipforless #makeuphack #viralmakeup #affordablemakeup ♬ Light – L'Oréal Paris
L’Oreal’s Colour Riche Lipstick, specifically in the shade 173 AKA Nu Impertinent, has gone viral on TikTok. People can’t help but notice the similarities of this lipstick to the famous Pillow Talk lipstick by Charlotte Tilbury. One thing noticeably different is the almost $30 price difference, though.
@melisekrem Trying the Maybelline Lifter Gloss! ✨ 3 of my favourite colours 💗 #ad #liftergloss #Maybelline @maybelline ♬ original sound – Melis Ekrem
Make way for your new favourite go-to lip gloss! The obsession with Maybelline’s Lifter Gloss is well deserved. If you haven’t already tried it – what are you waiting for? This $13.99 gloss has a stunning range of colours perfect for any occasion and keeps the lips hydrated. They even have a bit of a tingle sensation to them, for lip-plumping effects!
@farahpinkk My favorite drugstore blush and highlighter. What’s yours? #milanicosmetics #wetnwild #drugstoremakeup #drugstorebeauty #makeuptiktok #curlyhair ♬ Vibe (If I Back It Up) – Cookiee Kawaii
Now that everyone wants to look like a glazed donut, finding a highlighter you can trust is key! Wet n Wild’s MegaGlo Highlighter retails for under $8! It leaves a smooth, luminous, glowy finish, perfect for complementing an already dewy makeup look or giving a healthy glow to a matte one. It also comes in a liquid version!
@yazmooremakeup My fave blush ever!! @Milani baked blush in luminoso ❤️ #makeupfind #affordablemakeup #makeuphacks #makeuptipsandtricks #affordablemakeup #beautyhacks ♬ original sound – 🚀𝐷𝐴𝐾𝐼𝐷𝐿𝑌𝑅𝐼𝐶🧸
If you’re looking for a great drugstore blush, Milani has you covered. Milani’s blushes in general are constantly being raved about on TikTik, but the one we kept seeing pop up over and over was its Baked Blush which you can find for $11.99. People are loving this product for its flush of colour while still providing a beautiful radiance to wherever it’s placed.
@laurenkawano A #Bronzer that I truly love xx #makeuptips #makeup #TrulyGlowingSelfieLove #DoTheScottsSlide #DoritosFlatLife #vacationtransition ♬ original sound – 🦋Lauren Kawano🦋
An oldie but a goodie. Butter Bronzer by Physicians Formula used to be a YouTube beauty guru favourite, and now it’s being re-discovered on TikTok, hallelujah. Its creamy buttery texture combined with its addictive summery scent sets this bronzer apart from the rest. Not to mention the natural bronzed glow it provides, all for just about $21.
Articles You May Also Be Interested In
Celebrity-Owned Skincare Brands to Try Now
Our Fave Celebrity-Owned Brands To Get Your Hands On Right Now
Our Favourite Celebrity Makeup Brands To Check Out
Affordable Fashion Brands That Celebs Actually Wear
Get The Look: 10 Affordable & Chic Pieces To Shop If You Love Gossip Girl
Get The Look: 10 Pieces To Shop If You Love Bridgerton