It seems as if every time you log into Instagram, another celebrity has announced that they’ve launched their own skincare brand. But truthfully it shouldn’t come as much as a surprise.
For years, actresses and singers have modeled in countless ad campaigns for beauty and skincare brands, think of them as the original influencers, if you will.
But simply being an ambassador for a brand isn’t enough for some stars, as they’ve since forrayed into the world of skincare all on their own and luckily, they aren’t just relying on their name on the label alone to help sell their products. Today’s stars are launching well-researched, thought-out, and science-backed products that are definitely living up to their hype.
Here are celebrity-owned skincare brands to try now, if you haven’t already.
Keys Soulcare is dermatologist developed and cruelty-free, and it aims to nourish your skin and your soul with clean, gentle but effective ingredients and kind affirmations. The collection features nourishing products that leave your skin feeling refreshed, moisturized, and soft and includes products like an illuminating priming serum and a radiant eye cream.
Following on the heels of the immensely popular Fenty Beauty, Rihanna decided to expand her beauty empire with the launch of Fenty Skin, an inclusive, clean, cruelty-free, and earth-conscious skincare line that invites anyone and everyone to get glowing great skin just like its founder.
Actress Gwyneth Paltrow launched her lifestyle brand Goop way back in 2008 and has since become a trailblazer for natural skincare products. Popular products include The GOOPGLOW Microderm Instant Glow Exfoliator and the Goopgenes All-In-One Nourishing Face Cream. Just in time for her 50th birthday, Paltrow launched the GOOPGLOW Dark Spot Exfoliating Sleep Milk, which targets dullness and uneven skin tone and texture.
Lopez launched JLo Beauty in January 2021, debuting with eight skin care products including two moisturizers, a cleanser, a face mask, an eye cream, two serums, and dietary supplements that are formulated with ingredients like squalene, fermented oil, and extra virgin olive oil that are meant to recreate Lopez’s signature glow. Just in time for the singer’s 53rd birthday, Lopez expanded her collection into body care with its first product in the category: the Firm + Flaunt Targeted Booty Balm.
Skkn by Kim is Kardashian’s first foray into skincare, launching with nine products in June that offers a comprehensive regimen that delivers targeted rejuvenation and nourishment for all skin types, tones, textures, and stages of maturity. This celebrity skincare collection includes a cleanser, exfoliator, toner, hyaluronic acid serum, Vitamin C8 serum, eye cream, face cream, oil drops, and night oil.
Hailey Bieber debuted her long-awaited Rhode beauty brand in June, offering a minimalist view of beauty. The brand launched with five products: a serum, moisturizer, and three lip balms, all of which promise to help you achieve Hailey’s signature dewy, glazed skin.
S’Able Labs is a genderless and simplified line of skincare essentials that draws on traditional African ingredients created by Hollywood power couple Sabrina and Idris Elba focusing on hyperpigmentation, easing inflammation, and improving skin health.
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