Makeup has come a long way over the years. The reputation that makeup is bad for your skin is changing as products advance with new, innovative technology. More brands are infusing skin-loving ingredients into their products in order to provide the cosmetic function of makeup while also serving the benefits of skincare. A makeup-skincare hybrid, if you will. Essentially, it’s makeup products that include ingredients traditionally found in skincare products, like hyaluronic acid, SPF, and various antioxidants. Whether you’re on the hunt for a concealer that will simultaneously cover and treat blemishes, or a lipstick that doubles as a hydrating serum – we’ve rounded up 8 makeup products that double as skincare.
Shop these makeup-skincare hybrids:
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When it comes to foundation, we might all differ in what we may consider to be our “holy grail”, due to having different skin types, colours, concerns, and foundation-finish preferences. That being said, one thing pretty much everyone can agree on in terms of the foundation is we all want it to look as much like skin as possible. Bonus points if it’s affordable. The drugstore has plenty of foundations that do the trick just as well as some high-end foundations. If you’re unsure where to start, we’ve done the research for you!
Dare we say if the price wasn’t even an aspect, you may even prefer a foundation from this list as opposed to shopping high-end anyway…
These drugstore foundations are general crowd-pleasers and are a great place to start if you’re looking for a good foundation at a fair price point.
Revlon Illuminance Skin-Caring Liquid Foundation
If you’re looking for a foundation that also provides a healthy dose of skincare, look no further. Revlon released its Illuminance Skin-Caring Liquid Foundation infused with 5% Squalane and Hyaluronic acid (hydrating and plumping the skin). The foundation applies beautifully, leaving a natural light-to-medium coverage skin-like finish and comes in 28 shades to choose from. Hot tip: If you’re in between shades, mix a couple together!
L’Oreal Paris True Match Nude Hyaluronic Tinted Serum
Although it may be labelled as a tinted serum, it covers like a foundation! L’Oreal’s True Match Hyaluronic Tinted Serum provides a luminous finish that looks just like skin. So, if you get your perfect match, no one should even be able to detect that you’re even wearing makeup! Its 1% Hyaluronic acid works to hydrate and smooth the skin – who doesn’t love a little skin care in their makeup?
Wet N’ Wild Photo Focus Foundation Dewy
This weightless foundation provides a skin-like finish and buildable medium to full coverage. It’s a no-fuss, well-performing foundation retailing for under $7! If you’re on the normal to dry skin side, we think you’ll love the Dewy finish, but if your skin runs more oily, its Matte finish just might be perfect for you!
Milani Conceal + Perfect 2-In-1 Foundation
If you’re looking for a full-coverage foundation, Milani has you covered with its Conceal + Perfect 2-in1 Foundation! This foundation has a thick, creamy finish, yet it doesn’t appear cakey. As said in its name, you can even skip the concealer with this one!
L’Oreal True Match Super Blendable Foundation
L’Oreal’s True Match Super Blendable Foundation is a drugstore classic. People love it for its easy application, buildable coverage, natural finish, and skincare properties! And let’s not forget the drugstore price tag. Some even favour it over high-end options!
Maybelline New York – Fit Me Matte & Poreless Foundation
An oldie but a goodie. Maybelline’s Fit Me Matte & Poreless Foundation has been a tried and true drugstore foundation favourite. Even as new foundations continue to pop up with new and advanced formulas, this one remains to stay a strong crowd favourite. It’s great for those with oily skin, leaving a matte and flawless finish – instantly blurring pores and hiding blemishes, all while looking seamless.
e.l.f. Flawless Lightweight Satin Foundation
Is it just us, or has e.l.f. Cosmetics been absolutely popping off lately?! From its Halo Glow Liquid Filter to its Flawless Lightweight Satin Foundation, we can’t get enough! This lightweight foundation includes Glycerin, which helps hydrate the skin, providing a natural satin (semi-matte) finish without being drying. It’s available in 40 shades and provides medium to full coverage, leaving your skin looking flawless, as stated in the name.
CoverGirl Clean Fresh Skin Milk Foundation
Wave goodbye to your late middle school/early high school flashbacks of a CoverGirl foundation that shall not be named and hello to its Clean Fresh Skin Milk Foundation! It’s a light-coverage, hydrating foundation that leaves a super natural and dewy finish on the skin – and it’s super affordable. We only wish the shade range was better.
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Fall 2023 Fashion Trends To Have On Your Radar
It’s that time of year again! As the air gets cooler, the makeup gets darker. Fall makeup is always just a little more dramatic and experimental than makeup typically worn throughout the warmer seasons. Maybe it’s because it won’t melt and crease as it does on those hot and humid summer days! We’ve noticed this year’s fall makeup trends are leaning towards ‘90 grudge and more editorial vibes, and we’re so here for it! Winged eyeliner, smokey eyes, glitter, and various hues of brown are all among the makeup styles we’ve been seeing a lot of as we enter into fall.
Check out some of our favourite autumn makeup trends we’re loving right now!
Smokey Eyes
This is a trend that is giving life to all those who love the ’90s grunge aesthetic. The messy smokey eye is back! The key to achieving this look to perfection is ironically trying not to be too precise. It’s okay to be a little messy! Also, don’t neglect the lower lash line, and blend, blend, blend.
Heavy Blush
Having flushed cheeks was a makeup style sported throughout summer and will continue into fall with just a bit of a twist. People are replacing their pale pinks with something a little deeper to match the season. We’ve been seeing orange hues, terracotta blushes, and shades of burgundy on the cheeks. Think fall leaves in blush form.
Inner Corner Eyeliner
We all love a sharp-winged eyeliner, but we’ve been seeing it taken to the next level by dragging that liner into the inner corner. It gives the eyes a fox-like appearance that instantly makes anyone look extra fierce.
Featherly Lashes
Drawing a little bit of inspiration from the controversial “spider lashes” is the more subtle feather-like appearance! It’s achieved by using a lengthening mascara without too much-added volume, applied to both the top and bottom lash line. It looks so whimsical!
Brown
We love the softness that a makeup look with brown hues gives! With a focus primarily on the eyes, adding various hues of brown shadow and even a brown liner to add some drama without being too harsh. Finish the look with some bronzer, brown-toned blush, and a brown-nude lipstick/gloss and you’re set!
Fun Liner
Liner of any colour placed basically anywhere but the lash line is a makeup trend with an editorial touch that we’ve been seeing everywhere! The trend may require a bit more practice, but is so worth it once you get it right.
Glitter
Who doesn’t love a little extra glam from time to time? Whether you’re going to a special event or to the grocery store, we think it’s totally socially acceptable to rock some glitter on the eyelids. Simply dip your finger in some glitter shadow and swipe it over the eyelids without much thought. The less intentional, the better with this trend!
Bleached Brows
This trend may be taking it a step further than makeup goes, but still worth an honourable mention. Bleached brows! You either love them or hate them, regardless, they’re definitely trending. If you try this trend and don’t end up loving it, simply dye them back or colour them in and wait for them to grow out. Sometimes the fun in makeup and beauty is the experimentation!
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Barbiecore continues to be on the rise thanks to anticipation of the new Barbie movie coming out! So what better time than now to find your perfect pink lipstick and embrace the trend that has us all seeing through pink-coloured glasses? From soft pale pinks to bold hot pinks and everything in between, we’ve rounded up some of our pink lipsticks on the market to help build your own personal Barbie dream makeup collection!
Here are the best pink lipsticks to shop.
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Makeup-Tok is one of our favourites amongst the unofficial TikTok subgenres. The inevitable trial and error involved in searching for great makeup products are no longer left to chance. Thanks to the makeup gurus of TikTok giving us insight on the products we need to get our hands on and also, the products to stray away from.
Drugstore makeup is nothing like what it used to be. It’s way better! You can basically find any makeup product you could ever want, easily accessible at your local drugstore. Some even favoured over high-end makeup products. We did some digging (or scrolling) through TikTok, on the hunt for some makeup recommendations and certain drugstore makeup products kept popping up over and over, which means they must be worth a try!
Keep reading to see what makeup TikTokers can’t stop raving about!
Elf Poreless Putty Primer
@bexcxmpbell @elfcosmetics ♬ Mount Everest – Labrinth
If you’re a fan of drugstore makeup tutorials, you’ve probably come across Elf’s Poreless Putty Primer. It’s definitely a crowd favourite on TikTok. Popular for its pore-blurring effects and smooth texture. If you’re lucky enough to find this product in stock at the drugstore it retails for about $12, which is a steal compared to other comparable high-end primers!
NYX Bare With Me Concealer Serum
@helinndoski You guys haveeee to try this!!😍 #concealer #nyxcosmetics #makeup ♬ original sound – Helin Doski
If you’ve been on the hunt for your holy grail concealer, you have to try NYX’s Bare With Me Concealer Serum! Its hydrating, creamy, buildable formula is great for concealing dark circles as well as any imperfections without looking cakey. All those benefits for just about $15!
NYX Lift & Snatch! Brow Pen
@pamelapedrozaa have you tried it? #nyxcosmetics #nyx #brows #fypシ ♬ Sway With Me – Saweetie & GALXARA
The secret to full, yet natural-looking brows is the NYX Lift & Snatch! Brow Pen retailing for $15. The flexible micro-brush tip on the pen allows you to adjust the pressure for thicker or thinner lines, making it look like real brow hairs! We can see why this product is a cult fav on TikTok.
L’Oreal Paris True Match Nude Hyaluronic Tinted Serum
@christineabrahamm Testing out the L’Oreal True Match Nude Tinted Serum and it is a 10/10! #lorealparispartner #lorealtintedserum @loréal paris #BeautyReview #makeup ♬ Be You – L'Oréal Paris
When it comes to foundation and skin tints, TikTokers can not stop talking about L’Oreal’s True Match Hylaronuc Tinted Serum! It’s well-loved for its skin-care characteristics; plumping and hydrating the skin, while also providing a natural skin finish with light to medium coverage. You can purchase this TikTok fav for under $25! *Adds to cart*
L’Oreal Paris Colour Riche Lipstick – 173 Nu Impertinent
@therobelifeblog Obsessed with @loréal paris Nu Impertinent 173 lipstick! #lorealparispartner #loreallipforless #makeuphack #viralmakeup #affordablemakeup ♬ Light – L'Oréal Paris
L’Oreal’s Colour Riche Lipstick, specifically in the shade 173 AKA Nu Impertinent, has gone viral on TikTok. People can’t help but notice the similarities of this lipstick to the famous Pillow Talk lipstick by Charlotte Tilbury. One thing noticeably different is the almost $30 price difference, though.
Maybelline Lifter Gloss
@melisekrem Trying the Maybelline Lifter Gloss! ✨ 3 of my favourite colours 💗 #ad #liftergloss #Maybelline @maybelline ♬ original sound – Melis Ekrem
Make way for your new favourite go-to lip gloss! The obsession with Maybelline’s Lifter Gloss is well deserved. If you haven’t already tried it – what are you waiting for? This $13.99 gloss has a stunning range of colours perfect for any occasion and keeps the lips hydrated. They even have a bit of a tingle sensation to them, for lip-plumping effects!
Wet n Wild MegaGlo Highlighter
@farahpinkk My favorite drugstore blush and highlighter. What’s yours? #milanicosmetics #wetnwild #drugstoremakeup #drugstorebeauty #makeuptiktok #curlyhair ♬ Vibe (If I Back It Up) – Cookiee Kawaii
Now that everyone wants to look like a glazed donut, finding a highlighter you can trust is key! Wet n Wild’s MegaGlo Highlighter retails for under $8! It leaves a smooth, luminous, glowy finish, perfect for complementing an already dewy makeup look or giving a healthy glow to a matte one. It also comes in a liquid version!
Milani Baked Blush
@yazmooremakeup My fave blush ever!! @Milani baked blush in luminoso ❤️ #makeupfind #affordablemakeup #makeuphacks #makeuptipsandtricks #affordablemakeup #beautyhacks ♬ original sound – 🚀𝐷𝐴𝐾𝐼𝐷𝐿𝑌𝑅𝐼𝐶🧸
If you’re looking for a great drugstore blush, Milani has you covered. Milani’s blushes in general are constantly being raved about on TikTik, but the one we kept seeing pop up over and over was its Baked Blush which you can find for $11.99. People are loving this product for its flush of colour while still providing a beautiful radiance to wherever it’s placed.
Physicians Formula Butter Bronzer
@laurenkawano A #Bronzer that I truly love xx #makeuptips #makeup #TrulyGlowingSelfieLove #DoTheScottsSlide #DoritosFlatLife #vacationtransition ♬ original sound – 🦋Lauren Kawano🦋
An oldie but a goodie. Butter Bronzer by Physicians Formula used to be a YouTube beauty guru favourite, and now it’s being re-discovered on TikTok, hallelujah. Its creamy buttery texture combined with its addictive summery scent sets this bronzer apart from the rest. Not to mention the natural bronzed glow it provides, all for just about $21.
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Long gone are the days of colourless cheeks! Now more than ever, blush, more specifically liquid blush, has been all the rage – and we think it’s here to stay! Whether you’re looking for a natural sun-kissed glow, or that dreamy flush you get after having a drink. Blush alone, or in addition to a full face of makeup helps effortlessly achieve that look.
The nature of liquid blush can be a little intimidating at first but don’t fret, they’re actually way easier to work with than you may think! Just start with a little and blend, then build if need be.
Liquid blush gives a natural finish almost like a glow. Rather than the powdery, cakey (at its worst clowney), look some powder blushes tend to give off. So, we can understand that liquid blush is buzzing with popularity!
Here are the best liquid/cream blushes currently on the market!
Rare Beauty – Soft Pinch Liquid Blush
If you’ve yet to join the bandwagon on the Rare Beauty Soft Liquid Blush line, don’t walk, run! The popular shades of this blush sell out fast and we can see why. They are extremely pigmented yet when appropriately used (we recommend just a dab on the cheeks then blended out with a beauty sponge to soak in the excess product), the finish is stunning! This blush comes in either a radiant finish or a matte finish with a bunch of different stunning shades for all skin tones.
Benefit – Benetint Rose Lip Blush & Cheek Tint
An oldie but a goodie! This product created in the 1970s is still relevant and thriving today! Originally Benetint was created for an exotic dancer as a nipple tint (yep, you read that right!). Now it is primarily used as a cheek tint giving the cheeks a natural flush and can even be used on the lips as well, providing an all-around finished look.
Kaja – Cheeky Stamp Blendable Blush
We love the application as much as we love the product for Kaja’s Cheeky Stamp Blendable Blush! You simply dab the applicator on your cheeks, leaving you with an adorable little heart painted on your face. Then you blend and watch your cheeks flush!
NYX – Sweet Cheeks Soft Cheek Tint
NYX is notorious for creating beautiful, creamy makeup formulas, and its Sweet Cheeks Soft Cheek Tint is no exception! Whether you like your blush to be more of a subtle wash of colour or prefer it to be more pigmented, this blush is super easy to work with! If you’re looking for an affordable cream/liquid blush that still lasts and has a beautiful finish – look no further!
Saie – Dew Blush Liquid Cheek Blush
Saie’s Dew Blush is here to give you that healthy flush of colour we’ve all been striving for! This water-based blush has a creamy, blendable formula that lasts all day! Cakey? We don’t know her. The shades ‘Chilly’ and ‘Poppy’ seem to be amongst the crowd favs.
FLOWER Beauty – Blush Bomb Colour Drops
Another amazing wallet-friendly blush! We love to see it. FLOWER Beauty (founded by Drew Barrymore), has checked all the boxes with its Blush Bomb Colour Drops. Perfect for wearing on its own or mixing together into your ideal custom shade, this buildable liquid blush has you covered. Its lightweight formula blends and builds easily, giving a radiant, healthy-looking finish.
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It seems as if every time you log into Instagram, another celebrity has announced that they’ve launched their own skincare brand. But truthfully it shouldn’t come as much as a surprise.
For years, actresses and singers have modeled in countless ad campaigns for beauty and skincare brands, think of them as the original influencers, if you will.
But simply being an ambassador for a brand isn’t enough for some stars, as they’ve since forrayed into the world of skincare all on their own and luckily, they aren’t just relying on their name on the label alone to help sell their products. Today’s stars are launching well-researched, thought-out, and science-backed products that are definitely living up to their hype.
Here are celebrity-owned skincare brands to try now, if you haven’t already.
Keys Soulcare by Alicia Keys
Keys Soulcare is dermatologist developed and cruelty-free, and it aims to nourish your skin and your soul with clean, gentle but effective ingredients and kind affirmations. The collection features nourishing products that leave your skin feeling refreshed, moisturized, and soft and includes products like an illuminating priming serum and a radiant eye cream.
Fenty Skin by Rihanna
Following on the heels of the immensely popular Fenty Beauty, Rihanna decided to expand her beauty empire with the launch of Fenty Skin, an inclusive, clean, cruelty-free, and earth-conscious skincare line that invites anyone and everyone to get glowing great skin just like its founder.
Goop Beauty by Gwyneth Paltrow
Actress Gwyneth Paltrow launched her lifestyle brand Goop way back in 2008 and has since become a trailblazer for natural skincare products. Popular products include The GOOPGLOW Microderm Instant Glow Exfoliator and the Goopgenes All-In-One Nourishing Face Cream. Just in time for her 50th birthday, Paltrow launched the GOOPGLOW Dark Spot Exfoliating Sleep Milk, which targets dullness and uneven skin tone and texture.
JLo Beauty by Jennifer Lopez
Lopez launched JLo Beauty in January 2021, debuting with eight skin care products including two moisturizers, a cleanser, a face mask, an eye cream, two serums, and dietary supplements that are formulated with ingredients like squalene, fermented oil, and extra virgin olive oil that are meant to recreate Lopez’s signature glow. Just in time for the singer’s 53rd birthday, Lopez expanded her collection into body care with its first product in the category: the Firm + Flaunt Targeted Booty Balm.
Skkn by Kim Kardashian
Skkn by Kim is Kardashian’s first foray into skincare, launching with nine products in June that offers a comprehensive regimen that delivers targeted rejuvenation and nourishment for all skin types, tones, textures, and stages of maturity. This celebrity skincare collection includes a cleanser, exfoliator, toner, hyaluronic acid serum, Vitamin C8 serum, eye cream, face cream, oil drops, and night oil.
Rhode by Hailey Bieber
Hailey Bieber debuted her long-awaited Rhode beauty brand in June, offering a minimalist view of beauty. The brand launched with five products: a serum, moisturizer, and three lip balms, all of which promise to help you achieve Hailey’s signature dewy, glazed skin.
S’Able Labs by Idris and Sabrina Elba
S’Able Labs is a genderless and simplified line of skincare essentials that draws on traditional African ingredients created by Hollywood power couple Sabrina and Idris Elba focusing on hyperpigmentation, easing inflammation, and improving skin health.
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There are so many awesome makeup brands currently on the market with a great product range. Even some of our favorite celebrities have created their own beauty brands which have formed cult-like followings. A bunch of these celeb owned-brands has even made it into our own beauty routines!
Here are our favourite celebrity makeup brands to check out.
The Honest Company—Jessica Alba
Flower—Drew Barrymore
Kylie Cosmetics—Kylie Jenner
Rare Beauty—Selena Gomez
Fenty Beauty—Rihanna
Florence by Mills—Millie Bobbie Brown
about face—Halsey
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Are in search of the perfect shade of foundation, concealer, or lipstick for your complexion? Luckily, there are several inclusive beauty brands that are commited to creating products that are wearable for all skin tones. With the amount of variety and shade ranges offered by these go-to cosmetic lines, you’re sure to find your perfect match—literally.
Here are the most inclusive beauty brands that you can shop in Canada.
Fenty Beauty
Rihanna shook up the playing field when she launched her beauty brand with a total of 40 foundations for different skin tones, which definitely sparked a shift in the industry. Rihanna once said about creating Fenty Beauty that “It was important that every woman felt included in this brand.” It has a ton of lip shades, highlighters, concealers, and more!
Cover FX
Cover FX continues to be a leader in inclusivity with its Power Play foundation in 40 shades and an addition of 30 new tones to its concealer line.
Illamasqua
Illamasqua has always positioned itself to use its platform to speak out against the lack of diversity that the beauty industry is lacking. It produces makeup so you can express your truest self. The brand continues to raise the bar for other beauty brands.
Estée Lauder
Estée Lauder has become such a classic beauty brand name. It’s actually expanded the range of its Double Wear Stay-In-Place foundation to include 56 shades, so you can surely find the shade that best suits you. It even has a whopping 41 shades of matte powder foundation.
Maybelline
Maybelline could be one of the best drugstore brands on the market with its fantastic shade ranges. The Fit Me Foundation has a total of 40 shades, plus, the price is extremely affordable, so that’s a bonus! Not to mention the collection of concealers, powders, and shadows.
AJ Crimson
AJ Crimson has been creating makeup for all skin tones for years. On the site, the artist states, “I wanted to create a product inclusive of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one-size-fits-all mentality, and with Black women and women of colour, my cosmetic line contains shade for women of every ethnic background and skin tone.” This inclusive beauty brand is seriously amazing!
MAC Cosmetics
Having 53 shades in its Studio Fix Powder Plus powder foundation and 63 shades in its Studio Fix Fluid liquid foundation, MAC makes colouring match simple. MAC shows its support for inclusivity on its website with “All Ages, All Races, All Genders”.
Mented Cosmetics
The company, Mented, which is short for “pigmented,” was launched in 2017. At the time, many makeup brands were aiming for inclusivity with brighter shades and heavy pigments, Mented went a different route. The brand created makeup for those who wanted a subtle look using the perfect nude tone. It began with nine nude colours of its matte lipsticks for deeper skin tones, and has now expanded to blushes, foundations, brow pencils, and more.
Becca Cosmetics
I’m sure every beauty queen is familiar with the essential Becca’s Champagne Pop highlighter by now, as it’s always been a fan favourite. When the brand expanded its line up to 10 shades with the release of Chocolate Geode, which is a deep warm, golden shade, Becca then had the largest range of highlighters of any other brand.
Pat McGrath
The inclusive beauty brand, Pat MacGrath Labs, includes 36 shades of the Sublime Perfection Foundation, and 30 shades of the MatteTrance Lipstick to complement any skin tone. The creator, Pat MacGrath explained that she focused on making sure the dark shades don’t turn ashy on dark skin tones, and that the pigments are so rich and full, that they work on everybody.
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Starting today, a selection of our favourite Joe Fresh Beauty products will be available online at JoeFresh.com! This capsule collection includes our best-selling makeup essentials for eyes, lashes, lips, and skin. These popular makeup products have prices ranging from $8 t0 $12 CAD.
Previously, the cosmetic collection was available in more than 1,200 retail locations, including over 327 Loblaw locations and 886 Shoppers Drugmart locations. As the Joe Fresh brand continues to evolve, the extra availability of Joe Fresh Beauty on JoeFresh.com allows the brand to continue to provide customers with the products they need, at their own convenience.
What are your favourite Joe Fresh Beauty products? Let us know in the comments.
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