10 Of The Most Inclusive Beauty Brands To Shop

10 Of The Most Inclusive Beauty Brands To Shop

Are in search of the perfect shade of foundation, concealer, or lipstick for your complexion? Luckily, there are several inclusive beauty brands that are commited to creating products that are wearable for all skin tones. With the amount of variety and shade ranges offered by these go-to cosmetic lines, you’re sure to find your perfect match—literally.

Here are the most inclusive beauty brands that you can shop in Canada.

Fenty Beauty

Rihanna shook up the playing field when she launched her beauty brand with a total of 40 foundations for different skin tones, which definitely sparked a shift in the industry. Rihanna once said about creating Fenty Beauty that “It was important that every woman felt included in this brand.” It has a ton of lip shades, highlighters, concealers, and more!

Cover FX

Facebook/Cover FX

Cover FX continues to be a leader in inclusivity with its Power Play foundation in 40 shades and an addition of 30 new tones to its concealer line.



Illamasqua has always positioned itself to use its platform to speak out against the lack of diversity that the beauty industry is lacking. It produces makeup so you can express your truest self. The brand continues to raise the bar for other beauty brands.

Estée Lauder

Facebook/Estée Lauder

Estée Lauder has become such a classic beauty brand name. It’s actually expanded the range of its Double Wear Stay-In-Place foundation to include 56 shades, so you can surely find the shade that best suits you. It even has a whopping 41 shades of matte powder foundation.


Maybelline could be one of the best drugstore brands on the market with its fantastic shade ranges. The Fit Me Foundation has a total of 40 shades, plus, the price is extremely affordable, so that’s a bonus! Not to mention the collection of concealers, powders, and shadows.

AJ Crimson

 AJ Crimson has been creating makeup for all skin tones for years. On the site, the artist states, “I wanted to create a product inclusive of all ethnicities, a product all women could find ownership in and believe in. So often, makeup has been designed with a one-size-fits-all mentality, and with Black women and women of colour, my cosmetic line contains shade for women of every ethnic background and skin tone.” This inclusive beauty brand is seriously amazing!

MAC Cosmetics

Having 53 shades in its Studio Fix Powder Plus powder foundation and 63 shades in its Studio Fix Fluid liquid foundation, MAC makes colouring match simple. MAC shows its support for inclusivity on its website with “All Ages, All Races, All Genders”.

Mented Cosmetics

The company, Mented, which is short for “pigmented,” was launched in 2017. At the time, many makeup brands were aiming for inclusivity with brighter shades and heavy pigments, Mented went a different route. The brand created makeup for those who wanted a subtle look using the perfect nude tone. It began with nine nude colours of its matte lipsticks for deeper skin tones, and has now expanded to blushes, foundations, brow pencils, and more.

Becca Cosmetics

I’m sure every beauty queen is familiar with the essential Becca’s Champagne Pop highlighter by now, as it’s always been a fan favourite. When the brand expanded its line up to 10 shades with the release of Chocolate Geode, which is a deep warm, golden shade, Becca then had the largest range of highlighters of any other brand.

Pat McGrath

The inclusive beauty brand, Pat MacGrath Labs, includes 36 shades of the Sublime Perfection Foundation, and 30 shades of the MatteTrance Lipstick to complement any skin tone. The creator, Pat MacGrath explained that she focused on making sure the dark shades don’t turn ashy on dark skin tones, and that the pigments are so rich and full, that they work on everybody.

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