If you’re in the market for new beauty products, then why not give some love to a BIPOC-owned brand? There are loads out there with products that you’re sure to get hooked on. In case you’re not quite sure where to shop, you can head to your nearest Sephora. The beauty store houses a wealth of BIPOC-owned beauty brands that offer everything from fragrances and skincare to makeup and even hair care. We love that Sephora has also pledged to add more black and BIPOC-owned beauty brands to its roster and obvi we can’t wait to shop!
Here are 10 BIPOC-owned beauty brands you can shop at Sephora!
Tower 28 Beauty
If you’re someone with sensitive skin, then Tower28 is here for you. Founded by longtime beauty exec Amy Liu, all of the brand’s formulas are clean, vegan, and clear from all skin irritants. The LA-based brand is inspired by the California beach scene which accounts for its chill and laid back vibe.
Cruelty-free skincare brand Glow Recipe was founded by beauty pros Sarah Lee and Christine Chang who wanted to elevate K-beauty standards. The brand’s brightly coloured jars and effective ingredients make it impossible for fans to not love.
If your hair needs a little TLC, then look no further than BIPOC-owned Briogeo. The brand is highly recognized for its haircare products that truly work wonders. From hair masks and shampoos to scalp stimulating tools, once you add some Briogeo into your hair care routine, your tresses will never look then same.
Founded by none other than superstar Rihanna, Fenty Beauty has been slaying the game ever since it launched. In addition to the brand’s quality products, we love how inclusive it is for folks of all skin tones. On the Sephora site, Rihanna says, “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Inspired by the daily regimes of Japanese geishas, Tatcha uses ingredients like green teas, Okinawa red algae, and rice bran that promise incredible results. The brand’s Water Cream is a cult-fave as is its Rice Polish.
ONE/SIZE By Patrick Starrr
After countless collabs, beloved Youtuber Patrick Starrr has finally blessed us with a line of their own. ONE/SIZE currently offers makeup removal products like wipes and a mist but soon folks will be able to get their hands on eyeshadow palettes, eyeliners, and a liquid eyeshadow. To say we can’t wait would be a major understatement!
Pat McGrath Labs
Legendary makeup artist Pat McGrath clearly knows a thing or two about makeup so when she launched her own line a while back, we’ve been fans ever since. The line includes foundations, lipsticks, eyeshadows, loose pigments, and much more and it’s all absolutely beautiful.
Shani Darden Skin Care
Shani Darden is one of the top estheticians in L.A and has many A-list clients who trust her to keep them glowing. This simple yet definitely effective BIPOC-owned skincare line includes everything you need to get your best skin ever.
If K-beauty is your thing, then you need to have Sulwhasoo on your radar. The brand blends legendary Asian medicinal herbs with advanced modern science to give you products that work wonders. We know that the brand’s products are a bit on the pricier side, but a little goes a long way and the results will be worth it.
It’s no secret that our fave fragrances are filled with harmful chemicals. If this worries you, it’s time to reach for Ellis Brooklyn. Founded by New York Times beauty columnist Bee Shapiro, this clean and cruelty-free BIPOC-owned fragrance and body care brand creates sophisticated scents all made in small batches.
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