Spotted: Queen B, as in Blake Lively, has officially launched a new haircare brand. Now, we can all get lively locks just like Manhattan’s elite.
Blake Lively’s new haircare brand, Blake Brown, is inspired by Lively’s personal regimen of shampoos, masks, and styling products for healthy, nourished, and strong hair.
“Blake Brown has been more than a 7-year labour of love,” said Blake Lively, Founder of Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there…”
Launching with 8 core Haircare Products, Including Shampoos, Masks, A Styler And Mousse, as well as nourishing and strengthening masks in Place of Traditional Conditioner, Blake Brown provides an innovative, every-wash approach to haircare, created in partnership with Give Back Beauty.
All of the products are formulated with clean ingredients, are vegan and cruelty-free, and utilize recycled materials to create as little waste as possible. Not only are the products designed to strengthen, nourish, and style the hair, but the fragrances featured were developed by best-in-class master perfumers in order to create a multi-sensorial journey inspired by Lively’s personal favourite scents.
“Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud…” shared Lively.
Blake Brown will be officially available to shop on August 4th, exclusively at Target and www.blakebrownbeauty.com.
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From innovative skin and hair care formulas to makeup products that will change your makeup routine for the better. The beauty industry is ever-evolving with new beauty drops and releases. The only problem is, how do we know which ones are worth spending our hard-earned money on? With the sheer amount of new products launching on the daily, it can feel almost impossible to keep up with it all. If you’re not sure which of the latest beauty releases are worth testing out for yourself, we think these are the best ones.
these are the latest beauty releases worth trying.
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The beauty brand known for its affordable products, E.l.f. Cosmetics, is entertaining the fashion space with a collaboration with none other than American Eagle! According to a news release.
The jeans and apparel brand, American Eagle, has joined forces with E.l.f. Cosmetics on a denim-inspired beauty collection called “Beauty Is In Your Jeans”.
This is the first fashion collab for E.l.f. And the first beauty collab for American Eagle!
“This collection is the perfect representation of taking the most iconic codes and cues from the world of American Eagle, and translating them into a unique expression of beauty in a way that only e.l.f. can do,” Says Kory Marchisotto, Chief Marketing Officer, E.l.f.
The collection features 3 cosmetic items, all with a theme of denim, and 1 denim tote bag.
To give you a glimpse into the limited cosmetic collection; its Denim Daze Eyeshadow Palette features 12 shades with names like Mom Jeans, Bell Bottoms, To Dye For, Cargos, and High Rise. The Perfect pHIT Lip Balm, appears to be a blue in the tube, but it transforms into a universal pink once it hits the lips, and the Get Cheeky Clay Mask is a denim-blue clay mask that boosts hydration and refines pores. All with E.l.f.’s usual affordable prices we all know and love.
You can shop the Beauty Is In Your Jeans collection on both elfcosmetics.com, ae.com, and select American Eagle stores as of March 30, 2023.
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Makeup-Tok is one of our favourites amongst the unofficial TikTok subgenres. The inevitable trial and error involved in searching for great makeup products are no longer left to chance. Thanks to the makeup gurus of TikTok giving us insight on the products we need to get our hands on and also, the products to stray away from.
Drugstore makeup is nothing like what it used to be. It’s way better! You can basically find any makeup product you could ever want, easily accessible at your local drugstore. Some even favoured over high-end makeup products. We did some digging (or scrolling) through TikTok, on the hunt for some makeup recommendations and certain drugstore makeup products kept popping up over and over, which means they must be worth a try!
Keep reading to see what makeup TikTokers can’t stop raving about!
Elf Poreless Putty Primer
@bexcxmpbell @elfcosmetics ♬ Mount Everest – Labrinth
If you’re a fan of drugstore makeup tutorials, you’ve probably come across Elf’s Poreless Putty Primer. It’s definitely a crowd favourite on TikTok. Popular for its pore-blurring effects and smooth texture. If you’re lucky enough to find this product in stock at the drugstore it retails for about $12, which is a steal compared to other comparable high-end primers!
NYX Bare With Me Concealer Serum
@helinndoski You guys haveeee to try this!!😍 #concealer #nyxcosmetics #makeup ♬ original sound – Helin Doski
If you’ve been on the hunt for your holy grail concealer, you have to try NYX’s Bare With Me Concealer Serum! Its hydrating, creamy, buildable formula is great for concealing dark circles as well as any imperfections without looking cakey. All those benefits for just about $15!
NYX Lift & Snatch! Brow Pen
@pamelapedrozaa have you tried it? #nyxcosmetics #nyx #brows #fypシ ♬ Sway With Me – Saweetie & GALXARA
The secret to full, yet natural-looking brows is the NYX Lift & Snatch! Brow Pen retailing for $15. The flexible micro-brush tip on the pen allows you to adjust the pressure for thicker or thinner lines, making it look like real brow hairs! We can see why this product is a cult fav on TikTok.
L’Oreal Paris True Match Nude Hyaluronic Tinted Serum
@christineabrahamm Testing out the L’Oreal True Match Nude Tinted Serum and it is a 10/10! #lorealparispartner #lorealtintedserum @loréal paris #BeautyReview #makeup ♬ Be You – L'Oréal Paris
When it comes to foundation and skin tints, TikTokers can not stop talking about L’Oreal’s True Match Hylaronuc Tinted Serum! It’s well-loved for its skin-care characteristics; plumping and hydrating the skin, while also providing a natural skin finish with light to medium coverage. You can purchase this TikTok fav for under $25! *Adds to cart*
L’Oreal Paris Colour Riche Lipstick – 173 Nu Impertinent
@therobelifeblog Obsessed with @loréal paris Nu Impertinent 173 lipstick! #lorealparispartner #loreallipforless #makeuphack #viralmakeup #affordablemakeup ♬ Light – L'Oréal Paris
L’Oreal’s Colour Riche Lipstick, specifically in the shade 173 AKA Nu Impertinent, has gone viral on TikTok. People can’t help but notice the similarities of this lipstick to the famous Pillow Talk lipstick by Charlotte Tilbury. One thing noticeably different is the almost $30 price difference, though.
Maybelline Lifter Gloss
@melisekrem Trying the Maybelline Lifter Gloss! ✨ 3 of my favourite colours 💗 #ad #liftergloss #Maybelline @maybelline ♬ original sound – Melis Ekrem
Make way for your new favourite go-to lip gloss! The obsession with Maybelline’s Lifter Gloss is well deserved. If you haven’t already tried it – what are you waiting for? This $13.99 gloss has a stunning range of colours perfect for any occasion and keeps the lips hydrated. They even have a bit of a tingle sensation to them, for lip-plumping effects!
Wet n Wild MegaGlo Highlighter
@farahpinkk My favorite drugstore blush and highlighter. What’s yours? #milanicosmetics #wetnwild #drugstoremakeup #drugstorebeauty #makeuptiktok #curlyhair ♬ Vibe (If I Back It Up) – Cookiee Kawaii
Now that everyone wants to look like a glazed donut, finding a highlighter you can trust is key! Wet n Wild’s MegaGlo Highlighter retails for under $8! It leaves a smooth, luminous, glowy finish, perfect for complementing an already dewy makeup look or giving a healthy glow to a matte one. It also comes in a liquid version!
Milani Baked Blush
@yazmooremakeup My fave blush ever!! @Milani baked blush in luminoso ❤️ #makeupfind #affordablemakeup #makeuphacks #makeuptipsandtricks #affordablemakeup #beautyhacks ♬ original sound – 🚀𝐷𝐴𝐾𝐼𝐷𝐿𝑌𝑅𝐼𝐶🧸
If you’re looking for a great drugstore blush, Milani has you covered. Milani’s blushes in general are constantly being raved about on TikTik, but the one we kept seeing pop up over and over was its Baked Blush which you can find for $11.99. People are loving this product for its flush of colour while still providing a beautiful radiance to wherever it’s placed.
Physicians Formula Butter Bronzer
@laurenkawano A #Bronzer that I truly love xx #makeuptips #makeup #TrulyGlowingSelfieLove #DoTheScottsSlide #DoritosFlatLife #vacationtransition ♬ original sound – 🦋Lauren Kawano🦋
An oldie but a goodie. Butter Bronzer by Physicians Formula used to be a YouTube beauty guru favourite, and now it’s being re-discovered on TikTok, hallelujah. Its creamy buttery texture combined with its addictive summery scent sets this bronzer apart from the rest. Not to mention the natural bronzed glow it provides, all for just about $21.
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Welcome to Ossington, Formula Fig!
We were recently invited to check out Formula Fig, a game-changing facial bar that already has 3 locations in Vancouver and has just opened its doors to the public in Toronto, located at 50 Ossington Avenue.
If you’re not familiar with Formula Fig, it is an experience-led, science-forward facial bar (AKA, Fig Bar), founded by Jessica Walsh and Anita Chan, offering a menu of facial treatments, neuromodulators, and IV injections. As well as tons of high-quality skincare products to shop for!
As soon as you approach its storefront, you’re greeted with a forest (pun intended) of green tiles and foliage, making it impossible to miss on the street of Ossington! Once you step foot inside you’ll realize it’s like no other facial bar you’ve ever been to—in the absolute best way possible.
You’re instantly transported into the London Tube, which this Fig Bar’s design was inspired by, and no detail was overlooked! It even has the same tiles used in the London subway station! Not only are you greeted with an aesthetically pleasing storefront filled with delicious hues of green, you instantly spot sight of its wide selection of carefully curated skincare products, some of which will be used on you during your facial. That way, you can take the facial home with you, in a way!
Once you go in for your facial, you enter a pod that appears to go on forever, thanks to its structure and mirrors. Giving the illusion of being in an underground subway station.
Each facial takes a total of just 30 minutes (all except 1, which is 45 minutes).
Making it super easy to pop in and take care of your skin on the regular! All of its facials have no downtime, so you can even go in on your lunch break and be on your way with glowy, beautiful skin!
One of our favourite facials offered at Formula Fig is the “All In” facial, giving you a little bit of everything, making it the perfect go-to for first-timers trying the bar out. Our favourite part? The membership option!
You can choose 1 of 4 from its membership options according to your skin needs and budget: basic, classic, advanced, and ultimate.
With the membership, you receive a monthly facial along with other perks, like 10% off all products.
After your relaxing, skin-enriching facial is complete, Formula Fig has the best post-facial selfie spot that is totally Instagram-worthy. Its fig-inspired washroom! Its pink and red hues along with its circular architecture totally remind us of what the inside of a fig would be like, if the inside of a fig were a washroom, that is. The circle mirror with text that says “Give a fig about your skin.”, with a dried flower bouquet on the counter, tied in with pink accents and flattering warm lighting makes it hard to resist taking a mirror selfie with your newly glowing skin.
All of the little (and big) details combined are why we think Formula Fig is going to be one of Toronto’s hottest facial spots.
If you’re looking to stray away from the average facial for something way cooler, you have to check out this Fig Bar!
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Another beloved beauty brand is closing all retail locations in Canada, due to the pandemic.
Innisfree is the label that has recently fallen victim to ongoing COVID-19 challenges. The beauty brand is a hugely popular Korean cosmetics and skincare company that offers innovative clay masks, Green Tea Seed Cream, cleansing oils, and so much more.
The first Toronto shop opened back in 2019 and Innisfree even opened three locations just last year at the Yorkdale Shopping Centre, Eaton Centre, and Scarborough Town Centre.
Operation closures were announced on Innisfree Canada’s Instagram Stories which stated, “When we opened the first Innisfree store in Canada two years ago, our goal was to bring the best and latest K-beauty products to our customers and make them accessible to all. While our commitment to quality and serving our community remains the same, circumstances have changed over the past year and we anticipate that the health and safety risks of COVID-19 will be impacting our ability to deliver the right experience for the remainder of 2021 and beyond…”
The post specifically mentioned the Yorkdale and Scarborough locations will close May 8th.
Meanwhile the Eaton Centre and the Markville Mall storefronts have already shuttered.
If you’re a major fan of the beauty brand, or just interested in giving it a try, a handful of Innisfree products will still be available to shop for individuals who live in Canada at Sephora.
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It’s quite a sad time for beauty lovers everywhere. The brand that brought us the infamous pressed highlighter is officially closing its doors. BECCA Cosmetics will be going out of business by September 2021.
BECCA Costmetics took to its Instagram account to reveal the brand’s decision.
The caption explained the main factor for the closure, “…At BECCA, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand…” The post left an overwhelming amount of fans shocked by this news. You’ll find the comment section flooded with heartfelt and loving comments by fellow makeup lovers.
Since the launch of the beauty line in 2001, it’s released a ton of products that are essentials in everyone’s makeup bag from lipsticks, to blush, to foundation.
Not only did BECCA’s Shimmering Skin Perfector become the best-selling highlighter in the USA, the brand also collabed with a variety of notable celebs like Chrissy Teigen, Khloe Kardashian, and Jaclyn Hill.
While the news may come as a shock to outsiders, Amy Lucas, who is the Head of Commercial at Cosmetify explains that going out of business was definitely in the cards for BECCA Costmetics, “Our Q3 Beauty Index we revealed how each beauty brand performed in 2020 and BECCA Cosmetics sadly ranked in just 184th place. The brand saw a 18.1% decrease in search volume and had just a 0.05% engagement rate from its followers on Instagram. This was a big drop from our Q1 Beauty Index where it ranked in 73rd place.”
Although We’re extremely sad to see BECCA Cosmetics leave the beauty scene forever, there’s still time to stock up on our fave products before September!
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The classic beauty brand, Kiehl’s, is permanently closing eight of its 24 Canadian stores some time this year.
The closures are a result of the company putting a larger focus on its online shop due to new customer behaviours.
Kiehl’s first opened its flagship in New York City back in 1851 and has created a cult-like following since then. It was actually the first brand to list its ingredients on beauty products before it was even mandatory. Unfortunately, it’s now the latest notable brand to be impacted by the on-going pandemic.
The Kiehl’s stores that are shuttering are in the GTA, Montreal, Vancouver, Edmonthon, London, and Halifax. The locations are at Toronto Yonge Street, Upper Canada Mall in Newmarket, Masonville Place in London, Quartier Dix 30 in Montreal, Carrefour Laval, West Edmonton Mall, Halifax Shopping Centre, and Coquitlam Centre.
Although these locations will close for good, the beauty brand will still operate 16 stores all across Canada.
Plus, aside from its website, the it’ll continue to sell product at Sephora, Hudson’s Bay, Nordstrom, Holt Renfrew, and Saks Fifth Avenue.
So, if you’re a skincare junkie obsessed with Kiehl’s, there are still a bunch of ways to get your hands on the products!
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Any beauty addict knows that an appreciation for sheet masks or even facials can definitely put a dent in your wallet. And while we’re all about fresh skin year-round, a lot of these beauty buys cost a bit more than we’re willing to spend.
Fortunately, we’ve sourced affordable face masks that will keep your complexion clear, hydrated and healthy no matter your budget or concern.
If you’re looking for a few vanity heroes to stock up on before your slew of exciting plans this summer, be sure to check out these skin saviours.
Sephora Collection Face Mask in Pearl $8
As you know, we’re big fans of sheet masks – and for good reason. This particular line of natural lyocell fibre mask target a variety of skin concerns and types. They are also infused with a healthy variety of ingredients set to soothe skin, fight bacteria and strip the surface of any harmful dirt and debris. This product is also created with the contours of the face in mind, as it promises to hug your cheeks versus slipping off with any sudden movements. Be sure to pick up this pearl face mask to diminish irregularities, ultimately revealing brighter and more luminous skin.
Clinique Pep-Start Pout Restoring Night Mask, $22
Our lips are incredibly sensitive and receptive to the same negative effects that our skin receives from our daily grind. Luckily, Clinique created this overnight mask that will take care of the heavy lifting while we sleep. Come morning, our lips will feel hydrated, soft and plump with added moisture. Leave as is, or apply your favourite silk lipstick for an extra boost of brilliance.
The Body Shop Mineral & Ginger Warming Mask $20
The Body Shop has an army of skin-saving products and tools that help us look and feel our best, and this warming mask is no different. Infused with feel-good ginger, cinnamon oil and kaolin clay, your skin will be softer and smoother after first use. With continued use, prepare to see unclogged pores and a more refined finish.
Lush Beauty Sleep Face And Body Mask, $16.95
The lovely purple coloured mask is not only pretty, but works wonders. Created to relax and restore your skin overnight to spark radiance for tomorrow. Composed of sleep inducing calming lemon verbena, valerian root, coconut, hydrating mullein leaf, and linseed decoction. All of these awesome ingredients are cold-pressed to enhance the benefits for your skin.
Origins Rituali Tea Matcha Madness Revitalizing Powder Face Mask with Matcha & Green Tea, $45
This powder face mask will infuse your skin with a much-needed dose of antioxidants. With matcha and green tea, your skin will look and feel more revitalized, with a fresher and more even texture come morning. And with a refreshing herbaceous aroma packed inside, you will instantly be transported to a signature spa with first contact.
Freeman Feeling Beautiful Avocado & Oatmeal Facial Clay Mask, $4.48
This totally affordable cheerful mask delivers on its name! Feel beautiful with this nourishing and purifying mask that’s suitable for normal to combination skin. After first use your skin will feel squeaky clean, and with routine wear, you will see a more even texture for all under five dollars.
Featured image: Instagram/ @bubblymichelle
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If you’re in the market for new beauty products, then why not give some love to a BIPOC-owned brand? There are loads out there with products that you’re sure to get hooked on. In case you’re not quite sure where to shop, you can head to your nearest Sephora. The beauty store houses a wealth of BIPOC-owned beauty brands that offer everything from fragrances and skincare to makeup and even hair care. We love that Sephora has also pledged to add more black and BIPOC-owned beauty brands to its roster and obvi we can’t wait to shop!
Here are 10 BIPOC-owned beauty brands you can shop at Sephora!
Tower 28 Beauty
If you’re someone with sensitive skin, then Tower28 is here for you. Founded by longtime beauty exec Amy Liu, all of the brand’s formulas are clean, vegan, and clear from all skin irritants. The LA-based brand is inspired by the California beach scene which accounts for its chill and laid back vibe.
Glow Recipe
Cruelty-free skincare brand Glow Recipe was founded by beauty pros Sarah Lee and Christine Chang who wanted to elevate K-beauty standards. The brand’s brightly coloured jars and effective ingredients make it impossible for fans to not love.
Briogeo
If your hair needs a little TLC, then look no further than BIPOC-owned Briogeo. The brand is highly recognized for its haircare products that truly work wonders. From hair masks and shampoos to scalp stimulating tools, once you add some Briogeo into your hair care routine, your tresses will never look then same.
Fenty Beauty
Founded by none other than superstar Rihanna, Fenty Beauty has been slaying the game ever since it launched. In addition to the brand’s quality products, we love how inclusive it is for folks of all skin tones. On the Sephora site, Rihanna says, “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Tatcha
Inspired by the daily regimes of Japanese geishas, Tatcha uses ingredients like green teas, Okinawa red algae, and rice bran that promise incredible results. The brand’s Water Cream is a cult-fave as is its Rice Polish.
ONE/SIZE By Patrick Starrr
After countless collabs, beloved Youtuber Patrick Starrr has finally blessed us with a line of their own. ONE/SIZE currently offers makeup removal products like wipes and a mist but soon folks will be able to get their hands on eyeshadow palettes, eyeliners, and a liquid eyeshadow. To say we can’t wait would be a major understatement!
Pat McGrath Labs
Legendary makeup artist Pat McGrath clearly knows a thing or two about makeup so when she launched her own line a while back, we’ve been fans ever since. The line includes foundations, lipsticks, eyeshadows, loose pigments, and much more and it’s all absolutely beautiful.
Shani Darden Skin Care
Shani Darden is one of the top estheticians in L.A and has many A-list clients who trust her to keep them glowing. This simple yet definitely effective BIPOC-owned skincare line includes everything you need to get your best skin ever.
Sulwhasoo
If K-beauty is your thing, then you need to have Sulwhasoo on your radar. The brand blends legendary Asian medicinal herbs with advanced modern science to give you products that work wonders. We know that the brand’s products are a bit on the pricier side, but a little goes a long way and the results will be worth it.
Ellis Brooklyn
It’s no secret that our fave fragrances are filled with harmful chemicals. If this worries you, it’s time to reach for Ellis Brooklyn. Founded by New York Times beauty columnist Bee Shapiro, this clean and cruelty-free BIPOC-owned fragrance and body care brand creates sophisticated scents all made in small batches.
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