E.l.f. Is Entering The Fashion Space With A Denim-Inspired Collab

E.l.f. Is Entering The Fashion Space With A Denim-Inspired Collab
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The beauty brand known for its affordable products, E.l.f. Cosmetics, is entertaining the fashion space with a collaboration with none other than American Eagle! According to a news release.

The jeans and apparel brand, American Eagle, has joined forces with E.l.f. Cosmetics on a denim-inspired beauty collection called “Beauty Is In Your Jeans”.

This is the first fashion collab for E.l.f. And the first beauty collab for American Eagle!

“This collection is the perfect representation of taking the most iconic codes and cues from the world of American Eagle, and translating them into a unique expression of beauty in a way that only e.l.f. can do,” Says Kory Marchisotto, Chief Marketing Officer, E.l.f.

The collection features 3 cosmetic items, all with a theme of denim, and 1 denim tote bag. 

To give you a glimpse into the limited cosmetic collection; its Denim Daze Eyeshadow Palette features 12 shades with names like Mom Jeans, Bell Bottoms, To Dye For, Cargos, and High Rise. The Perfect pHIT Lip Balm, appears to be a blue in the tube, but it transforms into a universal pink once it hits the lips, and the Get Cheeky Clay Mask is a denim-blue clay mask that boosts hydration and refines pores. All with E.l.f.’s usual affordable prices we all know and love.

You can shop the Beauty Is In Your Jeans collection on both elfcosmetics.com, ae.com, and select American Eagle stores as of March 30, 2023.

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