Joe Fresh is excited to announce its first design collaboration with Canadian content creator, Brand Marketer, and Entrepreneur, Sasha Exeter! The stylishly curated launch of activewear offers apparel for Women, Kid Girls, and Toddler Girls. The limited-edition Joe Fresh x Sasha Exeter collection includes crop tops, bike shorts, leggings, and more.
It’ll all be available online and in select retail stores on June 17, 2021, and let me tell you, you won’t want to miss this drop!
Sasha Exeter spoke on her excitement about the collab saying, “It’s been so rewarding working alongside the Joe Fresh design team to create activewear pieces that are functional, versatile and on-trend, and that women of all sizes and shapes can feel confident wearing.”
Joe Fresh first started partnering with Sasha Exeter in 2017 and since then, she has become a huge advocate for the brand.
“We are thrilled to continue our partnership with beloved fitness ambassador, Sasha Exeter, and take it to the next level,” says Ian Freedman, President of Joe Fresh, “Being a former elite athlete, Sasha has provided knowledge about the technical design of the activewear products, and we’re excited to share them with our customers.”
Everything in the limited-edition Joe Fresh x Sasha Exeter capsule collection is under $29 CDN, which means that you can score an awesome fitness set for under $60 CDN.
New athletic wardrobe, here we come!
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