Oliver Peoples makes some of the most coveted eyewear on the planet. Wildly known by major fashion consumers, the brand as yet to make a major impact in Canada. That is all set to change as the luxury eyewear brand -headquartered in California has announced their first ever boutique in Canada.
The new boutique is set to be opened in Toronto’s Yorkdale Centre this week on September 28th, 2018. The new shop is petite taking up on 743 square feet and will debut an exclusive collection for Canadians inspired by our country’s lush-wild landscape.
“The Oliver Peoples Toronto boutique combines our iconic Mid-Century California aesthetic with local influences. Toronto is a major metropolitan city, but at the same time, it’s surrounded by vast greenery. When designing the boutique, I wanted to represent this fusing of environments by incorporating accent walls of suede sage, 60’s ribbed walnut wood, and Verde Alpi marble. Traditional to our brand, I also integrated European design elements such as the contrasting brass detailing, Terrazzo marble flooring, Zanuso armchairs, and vintage Stilnovo lighting fixtures. “- Giampiero Tagliaferri, Creative Director of Oliver Peoples.
The new Toronto boutique will carry a wide array of sunglasses and optical for men and women. In celebration of the Yorkdale opening, the boutique will exclusively offer a limited edition OP-40 30th in tortoise acetate with vibrant green lenses-inspired by the boutiques interior design. To complete the product offering, modern interpretations of two of the brand’s most iconic sunglasses, “Aero” and “Victory” are relaunched with American fashion house The Row.
“We’re thrilled to be entering the Canadian market and to announce our newest retail boutiques in Toronto and Vancouver. Strategically within one month of each other, we plan to offer the highest level of luxury eyewear and customer service to both the East and Western portions of Canada. Oliver Peoples is proud to join the exclusive network of the world’s top fashion retailers that reside in the centre and be a part of the premier shopping experience they’ve created.”-Rocco Basilico CEO of Oliver Peoples.
Luxury eyewear retailer from the US, Oliver Peoples will enter the Canadian market this year with its first standalone stores this year. The brand will be opening its first Canadian store at Toronto’s Yorkdale Shopping Centre. A Vancouver location is also in the works, with details to be revealed in the future. Oliver Peoples has over 30 stores internationally, according to its website.
Oliver Peoples is the latest international eyewear retailer to enter the Canadian market. According to Retail-Insider, over the past 24 months, Canada has seen more international eyewear retailers enter the country than at any time in our history. Other popular brands that have joined the Canadian market include Warby Parker, Illesteva, SEE, Bailey Nelson, Ollie Quinn, Mujosh, Optical Center, and Acuitis.
Their frames are “anti-logo” which the company says “appeals to refined consumers”. Oliver Peoples’ frames are known to be worn by celebrities and to be on the more expensive side.
Featured Image: Instagram/@oliverpeoples
Source: Retail-Insider.com
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