Attention all vegans! A wonderful surprise is coming! America’s top-selling plant-based egg, JUST Egg, will be launching in Canada. and with plant-based diets currently on the rise, this is super exciting and game-changing. 

JUST Egg will be available at Whole Foods and in Walmart frozen aisles in locations across Canada this fall.

“I’m so proud to announce this milestone in Canada,” said Josh Tetrick, co-founder and CEO in a release. “We’re working hard to make our products available in as many places as possible and launching in Canada, where demand for plant-based proteins is strong and growing, brings us one step closer to that goal.”

JUST Egg will be available in the form of a folded square which is perfect for making breakfast sandwiches, wraps, or even enjoying by itself on a piece of toast.

The fluffy squares are made with mung bean which is an excellent source of protein, plus it has zero cholesterol so you can feel good about what you’re eating. 

What’s really cool about this plant-based “egg” is that you can pop it in the toaster so breakfast is just a few minutes away.

You’ll be able to get your hands on JUST Egg at Whole Foods locations in Toronto, Vancouver, Victoria, and Ottawa as well as 100+ Walmart locations.

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Eating a plant-based diet is easier than ever these days now that popular restaurant chains have added meat-free options to their menus. Well now you can head to your local Wendy’s to try its newest plant-based menu item.

It’s just been announced that fast food chain Wendy’s has launched its own plant-based burger across Canada.

Wendy’s plant-based burger is called “The Plantiful” and unlike other chains, the patty isn’t made with Beyond Meat but instead its been developed by the restaurant itself.

“Plant-based product offerings have become an expectation of Canadian consumers. We developed a flexitarian option the Wendy’s Way — using high quality, flavorful ingredients — and this resulted in what we believe is the best plant-based burger available to Canadians,” says Lisa Deletroz, Senior Director, Marketing, Wendy’s Canada in a release. “No one does food like Wendy’s, and the idea of offering the same product as other competitors was simply not an option for the Wendy’s Canada team.”

The Plantiful patty is made from pea protein and the burger consists of classic toppings like lettuce, onions, pickles, tomato, mayonnaise, ketchup, and a slice of cheese on a premium bun.

With Tim Hortons starting to remove plant-based options, only time will tell how popular this new menu item will be.

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From friends to coworkers, seems everyone and their social media crush is jumping on the plant-based diet train.

Fuelled by vegan hotspot restaurants like (the super Instagrammable) Planta, and the growing number of options available in grocery stores as brands expand their vegan offerings, being a vegan isn’t only a hell of a lot tastier than it used to be, it’s also a lot more convenient.

Jillian Harris (The Bachelor, The Bachelorette, and Love It or List It Vancouver), who has adopted a plant-based lifestyle (“well, for the most part,” she admits) shares the things you need to know before going plant-based.

https://www.instagram.com/p/BZlxSGjBH3E/?hl=en&taken-by=jillian.harris

Start Slow

Harris herself admits she grew up on a very basic diet of hot dogs, beef, and Kraft Dinner (as many of us did), and advocates starting off slow in adopting a plant-based lifestyle. “If you’re new to this whole plant-based eating thing, start out slow … you don’t have to go all or anything right out of the gate. Try introducing one plant-based meal a week or swapping your dairy products first,” said Harris. “I found this was the easiest place to start when we switched to a plant-based diet: replacing our milk, cream, butter, etc. with vegan options was a pretty easy transition for us.” She says an easy first step is swapping your butter for a plant-based option like Becel Vegan.

https://www.instagram.com/p/Bebnp7THc1B/?hl=en&taken-by=jillian.harris

Experiment
After a brief stint with a diet of gummy bears and spaghetti (before she knew gummy bears contain animal products), Harris says that in her early days of plant-based eating were filled with experimentation. Some recipes worked, she says, while others “totally flopped.” Like learning how to cook in general, trial and error – complete with tweaks and adjustments – is all part of the experience when adopting a plant-based diet ..

https://www.instagram.com/p/BgZE2CKn47i/?hl=en&taken-by=jillian.harris

It’s (Actually) Flavourful

Over time, Harris has discovered a few tricks of the trade. “If you’re finding your plant-based meals to be bland, I would suggest adding white wine, tamari, miso paste, concentrated veggie stock, liquid smoke, herbs, garlic, and a bit of good ‘ol salt and pepper to up your flavour game,” says Harris. “I use most of these ingredients in my cooking on a daily basis.” She says things like lentils and diced mushrooms are flavour-rich substitutes to ground beef, as they are of a similar texture and you can season them as you would your meat.

https://www.instagram.com/p/BfcMqfJH6Uu/?hl=en&taken-by=jillian.harris

You Don’t Have to Say Goodbye to Comfort Food

As Harris highlights, vegan foods can be just as comforting and satisfying as their animal product-containing counterparts. “Vegan comfort foods are delicious. That’s right, you can still have comfort foods even if you’re eating plant-based,” she says with a laugh.  “I think this is one of the main things that scare people away; they think if they go plant-based that they’ll have to eat salads for every meal … but that’s not the case! You can easily achieve rich comfort foods by adding a dollop of Becel Vegan to them. I use it as a substitute for butter in my pasta sauces, soups and all of my comfort food recipes as it helps to make them rich and flavourful, plus, it’s a great option for a heart-healthy diet.”

https://www.instagram.com/p/Bd2u7hqHUh0/?hl=en&taken-by=jillian.harris

It’s Cheaper Than You’d Think

For many, a vegan diet sounds great in theory, but the worry is that it will take a major toll on the wallet in a city where the cost of living is already sky-high. According to Harris, however, your grocery tab may increase at the start, but once you figure out your tastes and what works for you, it will actually level off eventually, if not become more affordable.

Don’t forget that adopting a plant-based diet is a major lifestyle change – and one that probably won’t happen overnight (personally, if I try it, it will be after BBQ season ends). “Eating plant-based takes time so make sure to be easy on yourself and try not to overthink it,” says Harris.

Featured image: Instagram/ @jillian.harris

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