Under Armour has teamed up with the NBA star, Stephen Curry, to launch a new brand called ‘Curry Brand’. The line is available to shop beginning today, with performance basketball footwear available on December 11.
Curry Brand is focused on reaching younger consumers over its competitor, Nike and its Jordan Brand.
Browse footwear, apparel, accessories, and more, with the best Under Armour performance technologies. The collection also features products for specific sports such as basketball and golf, and eventually expanding into other categories like women’s.
Under Armour Chief Executive, Patrik Frisk, told CNBC in an interview that, “This also gives Stephen something to really engage in … he’ll be actively involved in the development of the product.” So, if you’re a fan of Stephen Curry’s, then you’ll be able to wear pieces that are specifically designed by him.
The NBA player actually signed with Under Armour back in 2013. Since then, Curry has become an exquisite athlete. He’s now known as the greatest shooter in NBA history, and his jersey is always a top seller.
With the popularity around his name, this could help under Armour gain its momentum against its competitors in the industry, especially with the younger demographic.
The best part? A percentage of Curry Brand’s yearly revenue will actually be invested in under-resourced communities. The brand has a goal to reach at least 20 safe places to play, support 125 programs for young athletes, and offer opportunities to train over 15,000 coaches. This would create an impact on more than 100,000 youth.
You can check out and shop the NBA stars’ brand at CurryBrand.com.
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