We Tried The Viral Underwear Brand & Got You A Discount Code

Let us get you hooked on the underwear brand, Parade, that went viral across social media this past year. The company has risen immensely in popularity since its launch in 2019, and for good reason. 

Parade has created—dare we say it— the comfiest underwear, bras, and lounge, that we’ve ever felt.

Not only are the styles so classic sitewide, but incredibly comfortable and supportive too. 

You know those days when you can’t wait to get home and take your bra right off? Well, you can kiss those times goodbye. With Parade, you’re not even going to notice you have a bra or underwear on because the material is seriously that luxe. 

We got to try out both the cotton and lush rib material, and can’t decide which one is our fave. From essential tees to the must-have briefs, we were very impressed with how durable as well as versatile each piece is. The breathable fabric makes it easy to wear around the house and on the go.

Plus, the super-soft basics come in sizes XS to 3X, with continuous efforts to expand the size range. 

Sustainable practices and materials? Check. Parade’s products are currently made of 80%-95% recycled materials with its goal to get to 100% by 2023 through switching to bio-based and renewable sources for elastane and spandex.

Check out the rundown of all of its eco-friendly manufacturing and fabrics right on the Parade site. 

Of course, we can’t forget about our SD Readers. We scored a discount code just for you. Use code STYLEDEMOCRACY at checkout to score 20% off your entire order (one per customer). The only thing better than treating yourself to the comfiest bras and underwear is getting them at a sweet discount, so get shopping!

Plus, for a limited time get up to 40% off sitewide and if you spend $200+, you’ll get a full 40% off your entire total. Don’t forget to stack our coupon onto that too!

Check out our fave products to shop at Parade!

NEW:COTTON Scoop Tank

Add a pop of colour to your lounge or sleepwear with the Scoop Tank! This is a great piece to wear on its own as well as layering under your fave tee. Also available in a white, black, and taupe.

$25

LUSH RIB High Rise Brief

If you’re on the hunt for the comfiest briefs to throw on, here they are. It features a flattering waistband and a high-cut leg.

$15

ULTRA-SOFT RE:PLAY Plunge Bralette

This full-coverage plunge bralette offers breathable mesh-front paneling, adjustable straps, a weightless supportive band, and a deep V so that you can wear it with any top!

$40

NEW:COTTON 24/7 Crop Tee

Now, this is an item that you need in your closet. Say hello to your new staple black tee that you can depend on when you need to quickly throw on an outfit, plus it’s so incredibly soft.

$35

SEXY SILKY MESH High Cut Thong

Check out this thong with a FreeStretch™ elastic waistband that feels like you’re wearing nothing, made with the softest recycled yarn.

$17

LUSH RIB Racer Back Tank

Once you feel the Lush Rib fabric, you’ll totally fall in love and probably never want to take it off. The buttery feel matched with the flattering neckline makes for the perfect tank.

$30

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