Adidas launched its first new label in 5 decades, Adidas Sportswear!
Adidas Sportswear aims to provide wearers with sport-style fits that use the latest performance technology to ensure comfort.
“Expertly blending sport silhouettes with fresh detailing, adidas Sportswear brings together adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style…” says Jasmin Bynoe, Senior Designer for Adidas Sportswear at Adidas.
Jenna Ortega, the Wednesday star, is the face of the new label and its Spring Summer 23 collection, Adidas reports.
“The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.” Jenna shares.
The Adidas Sportswear launch is currently available and it debuted with 2 styles: AVRYN and Tiro Suit.
AVRYN is a shoe made partly from recycled material. It fuses BOOST and BOUNCE technology and comes in 6 colour variations. AVRYN is designed to provide a fresh, versatile look and feel, making it easy to wear for everyday use.
The Tiro Suit Collection reimagines Adidas’ familiar tracksuit silhouette. Staying true to a football heritage (or soccer as we know it). The Tiro Suit line features track jackets and track pants in various options. The style remains sporty but versatile with its minimalist look, of course including Adidas’ iconic stripes.
Some other notable pieces within the label are the Jacquard Jersey Dress, the Lounge Fleece Sweatshirt, and the Satin Coaches Jacket. you can check out the full collection here!
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