Dov Charney is Starting American Apparel 2.0
With Gildan’s acquisition of American Apparel, it seems like the days of shopping for clothing basics in a sexually uncomfortable environment are over. If you really miss the neon coloured spandex, the deep v-necks and bodysuits you could be in luck because Dov Charney is determined to keep you buying American-made cotton.
According to Racked, Mr. Charney was outside the American Apparel factory on Friday, waving down former AA employees trying to recruit them for his new company. Racked noticed that as employees were picking up their final checks from American Apparel, Dov Charney was across the street saying “Come help me”.
The help is supposedly needed to start a company called That’s Los Angeles by Dov Charney. The new company will be centred around the premise of making cotton basics for both men and women with manufacturing done in the Unites States. Sounds pretty similar to a model he already tried…