Gap’s sustainable apparel brand Athleta will be entering Canada later this year. This will be the very first time that the activewear label for women and girls will expand outside of the USA.
The Gap-owned brand prides itself in creating products that are inclusive in sizing and made with sustainable materials.
As a certified B Corporation, Athleta is not only committed to reducing its environmental impact but also to use fair labour practices — two of their factories are even Fair Trade Certified™.
The first two Athleta store openings will be in Toronto at the Yorkdale Shopping Centre and Vancouver at the Park Royal Shopping Centre. These stores should be up and running by the fall of this year.
Plus, a Canadian e-commerce site for Athleta will be available too!
Mary Beth Laughton, the President and CEO of Athleta, said in a release, “International expansion is a key component of our growth strategy to reach two billion dollars in net sales by 2023, and we are very proud to introduce Athleta to customers in Canada.”
The expansion doesn’t stop there.
Athleta plans to open between 20 to 30 stores all across North America annually, which will operate alongside the 200 stores already in the United States.
The athletic chain will likely give fan favourite lululemon a run for its money and we’re interested to see how well it does in the Canadian market. So, be sure to stay tuned on StyleDemocracy for more news on store openings!
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