What the Heck is Going on with HMV?

With an ever-changing store concept, HMV is catering to diehard entertainment fans. Keep reading to see what’s in store at Toronto’s flagship HMV store.
What the Heck is Going on with HMV?

Over a decade ago, if you were looking to purchase a movie soundtrack or DVD box set, your best bet was to head over to your local HMV store. This ‘go-to’ for music and movies is no longer the norm.

The retailer has shuttered locations across the country in an effort to refine its “long-term real estate strategy”. In an age where the majority of consumers are buying, streaming or stealing music, movies, and TV online, the retailer has turned its focus to diehard entertainment fans with an ever-changing store concept. So, what is HMV selling these days? 

We recently ventured into the HMV Toronto Superstore at 333 Yonge St. and were pleasantly surprised by this entertainment megastore. At 4,000 sq. ft., this four-floor superstore just off of Yonge and Dundas offers something for everyone.

The basement features an exclusive concert hall for special appearances and private shows. The main floor sells vinyl, apparel, collectibles, gifts, and accessories (a similar merchandise mix to what you’d find remaining HMV locations across Canada).


The second floor of HMV’s Toronto Superstore features TV box sets, DVDs, Blu-rays and books. A collection of CDs spanning all genres from classical to punk rounds out the third-floor product offering. HMV hmv

In an industry where customers’ consumption patterns are constantly changing and competition is increasing, we are impressed with HMV’s ability to create an in-store experience worthy of a shopping trip for music and movie lovers.    

When is the last time you shopped at HMV? Do you like the direction the store is moving to? Leave a comment down below.

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All images by Cristina Avila
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