This morning, H&M confirmed its latest designer collaboration will be with Italian fashion brand Moschino. The news was first revealed on Saturday evening at Jeremy Scott’s 11th annual party at Coachella.
“The announcement, which is always one of the most anticipated on the fashion calendar, came via an Instagram live call from Gigi Hadid to the designer. Both were dressed in looks from the Moschino [tv] H&M collaboration, giving a first taste of the playfulness and humour – synonymous with Scott’s designs – that we can expect to see in it.”
Prices will range from approximately $45 CAD to $540 CAD. “There’s a silver sequinned parka dress,” Scott told Vogue. “Denim pieces are all twisted into something else. Puffers and jackets are reconfigured into cropped things or double-long things. There’s a sportswear-with-evening kind of feeling, like a hockey jersey with a train.”
H&M’s creative advisor, Ann-Sofie Johansson says,”the partnership is the perfect collaboration for fashion right now” and mixes “pop, street culture, logos and also glamour”.
The Moschino x H&M collection will be available online and in-store starting November 8th. Now we wait.