Who remembers 2011? That was probably the last year that True Religion Jeans were cool. While some of you may disagree, it looks like the market has spoken and True Religion is in hot water.
According to Fortune, premium denim retailer True Religion has filed for bankruptcy protection. It shouldn’t really come as a surprise as True Religion’s style of denim has been slowly falling out of fashion. The brand filed for creditor protection under Chapter 11 in the U.S. and has listed its worth between $100 million and $500 million.
There has been no word as to what this will mean for the brand in Canada, but if True Religion behaves like every other faltering brand, you can probably expect some store closures and scaled back operations.