January is a pretty drab month. The skies are grey, the weather’s cold, and there’s rarely ever a good reason to leave the house. But that’s all about to change because there’s a big event happening at Square One Shopping Centre this weekend that’s sure to get beauty lovers out their front doors.
For those who haven’t heard, Morphe, an L.A.-based cosmetics brand that’s a favourite amongst beauty gurus, opened the doors to its very first Canadian store in Mississauga at Square One Shopping Centre.
Located in between White House Black Market and Massimo Dutti, the new Morphe store location is situated across from Sephora and MAC cosmetics, making that stretch of Square One a must-visit for cosmetic and beauty lovers alike.
Known for its affordable eye palettes and makeup brushes, Morphe often collaborates with big beauty gurus and makeup artists, and this weekend, they’re bringing in someone special.
Beauty vlogger James Charles will be making a guest appearance at Morphe Square One on Saturday, January 12, 2019.
Yep, that’s right, Sister Squad — Sister James is headed to Canada! He’ll be in town to celebrate the official grand opening of the cosmetics stores. Visitors can expect photo opportunities, exclusive scratch cards with discounts, and free gifts with purchase.
This isn’t the first Morphe Cosmetics store that James Charles has visited. The former CoverGirl ambassador has been touring Morphe stores across the globe to promote his exclusive collection with the brand. He regularly brings out thousands of fans and makeup lovers, so if you’re planning on dropping by Square One on January 12, prepare to get there early…and wait in line.
Square One Shopping Centre store openings have been generating huge crowds as of late.
The third OVO location opened at Square One Shopping Centre late last year and brought out crowds that waited all day long. Some fans were so dedicated that they even slept outside.
If you’d like to avoid lineups and guarantee your chance to meet Sister James, Square One is holding a contest for a chance to win a wristband to meet James on January 12. The contest closes on January 10, 2019 at 12 p.m. — head to Square One’s Instagram page for full details.
Featured image: Instagram/@jamescharles