Lululemon is in, and Hudson’s Bay is out. The Canadian Olympic Committee and Canadian Paralympic Committee have just announced that athletic apparel brand lululemon is the new Official Outfitter of Team Canada.
This news has rocked the Canadian apparel industry. HBC has been part of dressing Team Canada since 2005, and actually took the spot over from Roots.
Inspire, unite and transform the world together through sport. 🤝— Team Canada (@TeamCanada) September 23, 2021
We are proud to welcome @lululemon as Official Outfitter of #TeamCanada through 2028. ✨
Details: https://t.co/v8xVnCL4XJ pic.twitter.com/Z3xMAavavb
We’ll see the change in branding beginning with the Olympic and Paralympic Winter Games in 2022.
This partnership will last at least until the Los Angeles 2028 Games.
Calvin McDonald, CEO, lululemon, said in a press release, “Supporting these incredible athletes as they prepare to compete on the world’s largest sporting stage is a privilege. Through this partnership, all of us at lululemon are honoured to play our part to inspire, unite and transform the world through sport and share in this excitement alongside all of Canada.”
We’ve joined Team Canada as their Official Outfitter, starting with the 2022 Olympic and Paralympic Winter Games. Together, our purpose is to inspire and unite Canada through the transformative power of sport: https://t.co/xvWC30m6KW pic.twitter.com/XeaSUlHEqA— lululemon (@lululemon) September 23, 2021
Holding the title of Official Outfitter, lululemon will be designing all of Team Canada’s apparel and accessories for athletes, coaches, and Mission Team members.
You’ll be able to view the collections during the entirety of the Games which include the Opening and Closing Ceremonies, during the events, media opportunities, and everything in between.
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