Nike Releases an Air Max 97 LX in over 55,000 Swarovski Crystals
To celebrate a 20-year anniversary of the breakthrough Air Max 97 shoe, Nike has partnered with Swarovski to create an Air Max 97 unlike any other.
The design team at NikeWomen looked to the pioneers in crystal embellishment, Swarovski to creatively embellish and add durability to the Air Max 97. Containing tiny clustered cut and uncut crystals, the fabric offers a gleaming yet gritty appearance, perfect for a new expression of the original Air Max 97’s signature shine.
“This was such an exciting project in terms of material innovation,” says Marie Crow, Nike Material Design Director for NikeWomen Sportswear. “We were looking to explore shine and durability in a new and innovative way, and we loved the juxtaposition of the Crystal Fabric’s tough sparkle to reinvent an already iconic shoe.”
The shoe will retail for around $400 USD and will surely be a hit among Air Max fans.