In honor of the U.S. Open Championship, our friends at Oakley have put together a really slick campaign highlighting the tournament and featuring the one and only Bubba Watson. The spot dives into Watson’s unique personality, showing how he lives his obsession on and off the course.
The latest release from Oakley, premiering during the week of the 2017 U.S. Open Championship, highlights Watson’s unique personality, showing how he lives his obsession on and off the course. Developed to reflect Watson’s approach to the game of golf, the campaign showcases how the golfer keeps his creativity fresh all which can be seen through the digital experience which can be found here
The One Obsession #CantStop campaign embraces athletes, professional or amateur, that approach sport as an obsession to wear proudly, 24/7. Bubba Watson is the latest in a line of world class talent to show their obsession, following Julian Wilson, Pro-Surfer; Mark Cavendish, Pro-Cyclist; Valentino Rossi, MotoGP Legend; Maverick Viñales, MotoGP Rookie; and Chas Christiansen, Urban Cyclist.