While fast fashion is great for snagging the hottest trends that are hot off the runways, we can’t help but feel a smidge guilty for how unethical some of the practices are. That’s why when we heard that LA-based brand Reformation had just opened its first international store right here in Toronto, we did a (literal) jump for sustainable joy.
Reformation’s first international store has just opened today in Toronto’s Yorkdale Shopping Centre.
As a 100% carbon, waste, and water neutral company, Reformation is known for implementing sustainable practices into every aspect of its business. From production in the brands green Los Angeles factory, to repurposing chic vintage pieces, and using sustainable fabrics, this is a brand that practices what it preaches.
The new 1,650-square foot space in Toronto will feature natural and recyclable materials, as well as eco-friendly fabrics, vintage furniture, and will offset 100% of electricity with wind energy.
Wondering what’s available in store? Expect to shop the brand’s lineup of flowy summer dresses, sustainable denim, tees, and tops.
If you’re unable to make it in to shop, Reformation is now offering an e-commerce experience for us Canadians.
Online shoppers can look forward to free express shipping, duties that are included in the product price (!!!), and easy returns. One thing to note as well is that Reformation is using recyclable and compostable packaging for shipping so it’s definitely as low waste as possible.
Reformation Toronto is located in Yorkdale Shopping Centre near Nordstrom and is situated between October’s Very Own and Zadig & Voltaire.
All photos by Michael Muraz
Featured Image: Reformation
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