It’s no secret that vintage and resale fashion has been on the rise. More people are embracing secondhand fashion for various reasons, from sustainability to economics to aesthetics. Recently, resale went even more mainstream with the cameo of Vestiaire Collective in the new season of hit Netflix show, Emily in Paris! Mindy, Emily’s best friend, visited a Vestiaire Collective storefront in Paris to sell her Balmain couture blazer dress in order to make funds for her career endeavours.
Since style is a main focal point of the show, highlighting resale fashion, especially in the luxury space, will undoubtedly bring extra attention not only to the featured online retailer Vestiaire Collective – but also to secondhand shopping in its entirety!
“This partnership marks a significant milestone towards the integration of circular fashion into mainstream programs, and reflects the importance of the fashion resale market today,” says Fanny Moizant, co-founder and president of Vestiaire Collective.
In case you weren’t aware of Vestiaire Collective before the brand’s debut in Emily in Paris, it’s a pre-loved luxury and premium fashion hub with more than 35,000 items added every day online. And like Mindy, anyone can sell their authentic designer goods on the site. Emphasis on ‘authentic,’ as authenticity is guaranteed at Vestiaire Collective.
“Since day one, trust has been at the heart of everything we do. We’ve pioneered pre-loved fashion authentication, with guaranteed 360° buyer and seller protection policies, comprehensive quality control, and proactive customer care. Plus, we’ve built a Collective of trustworthy fashion lovers, so you can buy and sell with confidence.” – Vestiaire Collective.
In part of Vestiaire Collective’s collaboration with Emily in Paris, the platform has released a curated collection of designer items inspired by the fashion showcased in the show.
“Even before our feature on this new season, many of the outfits from previous episodes have been sourced on Vestiaire Collective, so when the opportunity to be featured on the show came up, we felt it was a great fit,” shared Samina Virk, US CEO of Vestiaire Collective.
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