Spotted: Queen B, as in Blake Lively, has officially launched a new haircare brand. Now, we can all get lively locks just like Manhattan’s elite.
Blake Lively’s new haircare brand, Blake Brown, is inspired by Lively’s personal regimen of shampoos, masks, and styling products for healthy, nourished, and strong hair.
“Blake Brown has been more than a 7-year labour of love,” said Blake Lively, Founder of Blake Brown. “I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable, and more accessible than anything I saw out there…”
Launching with 8 core Haircare Products, Including Shampoos, Masks, A Styler And Mousse, as well as nourishing and strengthening masks in Place of Traditional Conditioner, Blake Brown provides an innovative, every-wash approach to haircare, created in partnership with Give Back Beauty.
All of the products are formulated with clean ingredients, are vegan and cruelty-free, and utilize recycled materials to create as little waste as possible. Not only are the products designed to strengthen, nourish, and style the hair, but the fragrances featured were developed by best-in-class master perfumers in order to create a multi-sensorial journey inspired by Lively’s personal favourite scents.
“Performance was paramount. We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud…” shared Lively.
Blake Brown will be officially available to shop on August 4th, exclusively at Target and www.blakebrownbeauty.com.
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The retail giant known for providing its customers with top fashion trends on a quick and accessible basis, is introducing a brand new category to shop, further expanding into the world of beauty. Zara Hair has officially launched with the help of legendary Hair Stylist and Creative Director Guido Palau!
The premiere of Zara Hair was launched with a 4-piece collection called “Glitter In Gold.”
Designed specifically with the holiday season in mind. Modelled on none other than model and actress, Kaia Gerber! The set includes: Give Me Glitter hair make-up spray, Give Me Gold hair make-up gel, a gold styling comb, and a set of 12 gold statement bobby pins.
Zara already has a collection of beauty products including makeup, nail polish, and fragrance, so its launch into the hair category seems fitting for the brand as a natural expansion.
Guido Palau has described the collection as “makeup for hair”, and it’s apparently only the beginning of what’s to come from Zara Hair!
As of today, November 30th, 2023, you can shop the Glitter In Gold collection online and in-store for C$65.90.
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Kylie Jenner soft-launched her new brand, Khy, via Instagram this week! Sharing a photo of herself in a black leather trench coat with the caption “meet khy.” Her Instagram bio now features a link leading to the Khy website, which isn’t quite live yet, but you can enter your email for “early access”.
The Kardashian/Jenner clan are no strangers to launching their own brands. SKIMS, Good American, 818, and, of course, Kylie Cosmetics, to name some. The launch of Khy isn’t Kylie Jenner’s first apparel brand either, with Kendall + Kylie (which you can still shop from, by the way) and Kylie Swim (which faced a lot of criticism online).
Khy, however, intends to vary from the rest, aiming to provide investment pieces at an affordable price, with designs inspired by Kylie’s own personal wardrobe! There will be different guest designers and concepts featured throughout the year. The first drop in collaboration with designers Nan Li and Emilia Pfohl of Namilia.
“The whole line is really inspired by my personal wardrobe and the different moods that I’m in,” says Kylie Jenner to The Wall Street Journal.
The brand is in partnership with momager Kris Jenner as well as Emma and Jens Grede, who are also involved in SKIMS and Good American, as stated in The Wall Street Journal.
The first drop of Khy, available to shop online on November 1st, 2023, is a 12-piece collection including black faux leather items (like the trench we got a teaser of) and other wardrobe base layers. Nothing will be over $200 USD, and sizes will range from XXS to 4X.
We’re curious to hear what people think about Kylie Jenner’s new fashion venture, Khy!
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Adidas launched its first new label in 5 decades, Adidas Sportswear!
Adidas Sportswear aims to provide wearers with sport-style fits that use the latest performance technology to ensure comfort.
“Expertly blending sport silhouettes with fresh detailing, adidas Sportswear brings together adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style…” says Jasmin Bynoe, Senior Designer for Adidas Sportswear at Adidas.
Jenna Ortega, the Wednesday star, is the face of the new label and its Spring Summer 23 collection, Adidas reports.
“The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label.” Jenna shares.
The Adidas Sportswear launch is currently available and it debuted with 2 styles: AVRYN and Tiro Suit.
AVRYN is a shoe made partly from recycled material. It fuses BOOST and BOUNCE technology and comes in 6 colour variations. AVRYN is designed to provide a fresh, versatile look and feel, making it easy to wear for everyday use.
The Tiro Suit Collection reimagines Adidas’ familiar tracksuit silhouette. Staying true to a football heritage (or soccer as we know it). The Tiro Suit line features track jackets and track pants in various options. The style remains sporty but versatile with its minimalist look, of course including Adidas’ iconic stripes.
Some other notable pieces within the label are the Jacquard Jersey Dress, the Lounge Fleece Sweatshirt, and the Satin Coaches Jacket. you can check out the full collection here!
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