The Financial Post is reporting that Loblaw Companies have recently announced that some of its President’s Choice beer will sell for a loonie for a limited time to give celebration to the revival of buck-a-beer in Ontario.
If you haven’t heard, Premier Doug Ford Lowered the minimum price of a bottle of beer set at $1.25 to $1.00.
The Loblaws promotion is only effective on PC branded beer and begins Aug.27 at the Beer Store, where a selection of PC beer will sell for 13.20 for a dozen or 26.40 for a 24 pack. It’s not exactly a buck-a-beer because there is a deposit fee.
The PC promotion currently has no end date, so if you’re interested in capitalizing on the offer of cheap beer now is the time to head to your local beer store. It should be noted though that many of Ontario’s craft beer brewers are against the new minimum citing that there is no effective way to maintain quality with a drop in price to a $1.00.
This morning, Doug Ford announced buck-a-beer is coming back! According to the Toronto Star, the new minimum price of a bottle or can of beer will be $1 by labour day weekend.
Until 2008, the minimum price for a beer was $1 until it was raised to $1.25 by provincial Liberals. The province is hoping brewers will get on board with the buck-a-beer plan and incentives will be offered for those who do.
We promised buck-a-beer, and we’re going to deliver for the people. Breweries and consumers should have the right to price competition in Ontario’s beer market. Coming soon to Ontario! #InternationalBeerDay #BuckABeer #onpoli pic.twitter.com/XG55VKa4m4
— Doug Ford (@fordnation) August 3, 2018
“This is voluntary. We aren’t forcing breweries to sell for $1,” said a source. The lower minimum price will not apply to draft beer.
“For too long, beer consumers have been forced to pay inflated prices for beer in order to increase the profits of big corporations,” Ford said in a previous release.
There are also future plans to allow the sale of beer and wine in corner stores.
Source: Toronto Sun