Reformation hardly needs an introduction, but we’ll give you one anyway. Reformation (or Ref, as dubbed as its official nickname) was founded in 2009 as a vintage clothing store. Now, the brand is widely known as a pioneer in the sustainable fashion space, providing original designs made from low-impact materials, rescued deadstock fabrics, and repurposed vintage clothing. Over the years, it’s built a cult following, notably including numerous celebrities like Taylor Swift, Jennifer Aniston, Miley Cyrus, Olivia Rodrigo, and the list could go on.
Reformation is known not only for its sustainability practices but also for its chic and timeless designs, from wedding-guest attire to business-casual fashion and everything in between. If you’ve yet to enter the world that is Ref, it can feel almost like walking up and sitting at the “cool” table in school (even though this cool crowd is actually quite welcoming). That being said, no one will ever suspect you’re new to the club with these shopping tips!
You need to know these Reformation shopping tips.
Reformation Hosts Two Major Sales A Year
If you’ve had your eye on something at Reformation and were hoping to snag it on sale, you’ll likely have to wait until one of its two yearly sales (good news: as we type, its summer sale is live). Reformation traditionally only has two major sales a year, one around the end of summer and one in the winter. The sales typically begin with markdowns starting at 30%, with further markdowns as time goes on – but yes, things do sell out, so you may not want to wait.
Return Items For Free Within 30 Days
Don’t be afraid to try out different sizes or styles, as Reformation’s return policy allows for free returns within 30 days! That being said, if you want to send everything in your order back via mail, there may be a shipping charge. However, you won’t be charged if you keep at least one item from your order or return in-store.
Enjoy Free Shipping
Reformation offers free shipping on all orders across Canada and the U.S., so you can shop online as much as your heart desires without worrying about annoying shipping costs.
Sign Up For Emails
Sign up for emails to enjoy 10% off your first order and to stay up to date on sales and new products. Plus, Ref vows not to spam your inbox. No harm, no foul.
Shop Ref Items Secondhand
It’s no secret that Reformation is by no means cheap, but if you want to shop the brand on a budget, or even discover past designs, there is no shortage of secondhand Reformation items listed online on resale sites like The RealReal, Depop, and Poshmark.
Utilize Online Shopping Filters
Reformation’s online shopping filters are actually quite extensive! Save time browsing through thousands of items on the site by narrowing down your search by size, colour, print, etc. You can even filter your sustainability preferences!
There Are More Sizes In The Back
In case you’re not familiar with Reformation’s in-store layout, the shopping floor is essentially a showroom showcasing each style. The sizes shown on display are not the only sizes available! Once you find an item you might want to try on, you can add it to your dressing room using a supplied tablet – or simply ask a sales associate.
Try On Items In Its High-Tech Dressing Rooms
Commonly referred to as a “Clueless closet experience,” Reformation’s dressing rooms feature touchscreen tablets where you can request more items and sizes without even having to leave the room. They also have different lighting settings to choose from, so you can see how your outfits would look in every environment before making a purchase decision. Its dressing rooms are seriously game-changing.
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The most wonderful time of the year is here. That’s right, Reformation’s annual summer sale is on now!
Right now, you can snag 30% off a ton of Ref styles online and in-store.
This highly anticipated sale only happens once a year—so if you’ve had your eye on something, or want a little wardrobe refresh from the chic and sustainable brand we all know and love, there’s no time like the present.
From wedding guest dresses to closet staples, there is no shortage of stylish markdowns to shop!
Reformation’s summer sale will be live for a limited amount of time, and styles will sell out quickly! Be sure to shop ASAP so you don’t miss out on your favourite pieces.
Shop our sale picks:
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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Reformation has done it again. Another ‘it girl’ collaboration has hit the shelves, this time with actress, model, and all-around it girl Laura Harrier!
“Laura Harrier. What’s her secret? Can’t say, but she did create a capsule collection for you inspired by her signature style. Featuring sustainable deadstock fabrics and endless style inspiration.” – Reformation
Inspired by Laura’s signature style, the new collection features sexy-meets-sophisticated separates, dresses, and shoes.
With previous collections created with none other than Camille Rowe and Monica Lewinsky, Reformation is clearly no stranger to collaborating with iconic it girls. In turn, allowing us to explore the personal style of said icons in Ref-flavoured fashion!
From leopard-print-adorned statement pieces to beautifully draped elevated basics, Reformation’s new collection with Laura Harrier is uber-chic.
Shop the collection online and in-store now.
Our picks:
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Just in time for summer, Reformation has teamed up with iconic French eyewear brand Jimmy Fairly to launch a limited-edition sunglasses collection to help you avoid the sun and/or eye contact, in style.
Together, Reformation and Jimmy Fairly created five vintage-inspired frame styles, designed and made in France, to complement all your spring and summer OOTDs!
“Since 2009, Reformation has been on a mission to bring sustainable fashion to everyone. And these chic new sunglasses help do that. By 2025, Reformation will have a net positive carbon impact on the planet and our signature vintage-inspired apparel and accessories will only be made with recycled, regenerative, or renewable materials…” – Reformation.
All of the sunglasses in the collection are sustainably made with 100% bio-acetate frames and bio-nylon lenses. Unlike most sunglasses made with conventional plastic, “so your environmental impact can go incognito, too.”
“Created to revolutionize the eyewear industry, Jimmy Fairly was founded in 2011 with a clear mission: high-quality glasses at fair prices with a positive social and ecological impact.” – Jimmy Fairly
You can officially shop the brand new Reformation X Jimmy Fairly sunglasses collection online at reformation.com and jimmyfairly.com as well as select in-store locations.
These sunglasses are so chic!
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Reformation’s new swim line, featuring 21 vintage-inspired silhouettes and 15 colourways, just launched!
“Skinny dipping is the #1 most sustainable option. This is #2.” – Reformation, 2024
The brand’s first dip into swimwear was in 2019, using ECONYL, a regenerated nylon fabric made from trash with the potential to be infinitely recyclable. Now, Ref is taking it up a notch, making its swimsuits even more sustainable! Its new swim uses ECONYL leftovers alongside a new, non-synthetic fabric called EVO by Fulgar, a renewable, super soft, bio-based fibre, which contains no plastic and comes from the castor plant – a plant that doesn’t require much water to grow (thus, better for the environment).
The ultra-chic collection features vintage-inspired silhouettes and prints, including high-waisted bikini bottoms, low-cut backs, contrasting bralettes, and polka dots.
Ref also offers apparel to wear with its new swimsuits, ensuring you’re fully styled both in and out of the water.
Reformation’s new swim line is available to shop online, in-store, and at shopbop.com.
Shop our picks:
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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Every week, if not every day, our favourite stores add new pieces we can’t help but add to cart. As self-proclaimed shopping connoisseurs, we are always looking for the next great buy to add to our wardrobe. Right now, there are so many great new arrivals to shop, many teasing the upcoming spring season!
Shop these new arrivals while you can!
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It’s time for a wardrobe refresh because Reformation’s Winter Sale is here! Just in time for holiday dressing.
The sale begins December 7th, with select items up to 40% off, including some iconic celeb-worn pieces. So keep your eyes peeled!
Reformation is not only known for its celebrity following, but also for its sustainable and stylish fashion staples, made to last in your closet. Its Winter Sale is the perfect time to shop the notable, high-end brand at a discounted price! *Adds to cart*
Whether you’re looking for the perfect holiday party outfit or to simply upgrade your winter style, you’re not going to want to miss this sale!
Shop our Reformation Winter Sale picks!
All products featured in this article were independently selected by our team. By shopping through our links, we may earn a small commission at no additional cost to you.
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Reformation has just launched its latest collection, this time with “it” girl Camille Rowe!
As of October 23rd, you can officially shop Reformation’s new 18-piece collection, inspired by “late nights and later mornings,” in collaboration with Camille Rowe.
The collection acts as a capsule wardrobe of sustainable fall and winter essentials perfect for day-to-night or night-to-day, in true French-girl fashion.
Camille Rowe is a French model, actress, and, of course, an absolute style icon – especially in the Fresh/Parisian fashion scene.
“We don’t know what “it” is, but we do know that she’s got it. And starting right now, so do you.” – Reformation
Within the Reformation X Camille Rowe collection, you can find everything from party dresses to jeans, all made sustainably. Prices range from $68-538 – there’s something for every ‘it’ girl!
Shop Our Top 5 Picks:
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Reformation has just dropped its new sneakers in collaboration with VEJA, and you’re going to want to get your feet in them ASAP!
“Meet the VEJA x Ref Venturi. From brunch, to the park, to the bar, this thick- soled, super cushioned sneaker is equal parts cute and practical. So you can get your steps in and look damn good doing it.” – Reformation
The VEJA x Ref Venturi sneakers are available in two exclusive colourways, Walnut and Juta, and the sneakers combine VEJA’s innovative design and bio-based materials with Reformation’s sustainable, vintage-inspired style. A perfect match if you ask us!
Both Reformation and VEJA are known for their sustainability initiatives and trendy (yet always classic) styles, and this collaboration is no exception. The shoes (including their laces) are made from renewable Amazonian rubber, sugar cane, natural latex, recycled polyester, and organic cotton.
You can shop the VEJA x Ref Venturi sneakers here!
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In case you haven’t noticed, red is the colour of the season this fall. As much as the colour can be kind of intimidating, it really doesn’t have to be! It’s no secret that red is a loud and bold colour, but that being said, it’s actually super classic and versatile, too! If you want to incorporate red into your wardrobe but aren’t quite sure where to start, we’ve gathered 10 red staples that you can easily style with pieces you already own.
“When in doubt, wear red.”
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