The global lifestyle brand that was started in a little cabin by two friends, Roots, has just turned 50!
Over the past 50 years, Roots has become a staple for high-quality craftsmanship, serving both comfort and style with products that can effortlessly take you from the city to the cabin.
To celebrate its golden anniversary, Roots will be pulling from its archives for limited-edition anniversary collections, bringing back past favourites from the 70s, 80s, and 90s, as well as releasing future-forward designs, still honouring the brand’s rich heritage as well the Canadian environment!
From now until July 2024, an assortment of commemorative products and capsule collections will be released, the first drops being the Roots Sporting Goods Collection and the Golden Beaver Collection – out now.
In honour of the iconic Canadian brand turning 50, we’ve gathered some must-have products from Roots, including coveted classics as well as some new releases!
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Unfortunately, we’ve seen so many store closures and bankruptcies within the last year, including of some of our favourite Canadian brands. However, not all retailers have been largely affected by the pandemic in a negative way, and have actually increased profits immensely.
Roots Corp. has profited so greatly from online sales that it actually neutralized any costs incurred from the pandemic and store closures.
The retailer saw an increase of 60% in it’s e-commerce sales which equals to $12.3 million in the fourth quarter.
Roots Chief Executive, Meghan Roach, spoke about the success of Roots during a conference call, “We’ve been spending a lot of time this past year really learning more about our customers, their lives, the way they live, and what they want from us from a product perspective.”
Even though the company has had such success throughout these trying times, Meghan Roach understands that around 60% of Roots customers still want to be able to go into a store to try items on. So, there’s going to be quite a large focus to continue brick-and-mortar shops as well.
With Roots’ sales and profits increasing, it seems as though the brand is headed in the right direction.
Lululemon is another one of Canada’s retailers that had quite a successful year with an increase in profits. The brand actually exceeded its sales estimates and obtained double-digit sales growth in both its men’s and women’s sections.
The athletic brand’s revenue shot up to $1.73 billion which is a 24% improvement from the previous year and growth from its sales goal of $1.66 billion.
Online sales spiked 92% since the start of the pandemic, which is of course due to the fact that customers are staying at home and therefore online shopping.
Not only does Lululemon sell all of the apparel and accessories that you need for a sweat sesh, but it now owns the fitness equipment brand, Mirror, which makes working out at home easier.
So, it’s safe to say that with this additional stream of revenue, Lululemon is expecting sales to continue to soar.
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In celebration of Black History Month, Canadian clothing brand, Roots, has partnered with Révolutionnaire to create the ‘Dreams Fuel Revolutions’ t-shirt collab.
Révolutionnaire is an education and action platform that all started with a dream by 19 year old, Nia Faith, that every dancer would have apparel that celebrates the skin they’re in.
Now, the brand sells clothing and accessories that does just that.
Roots and Révolutionnaire have collaborated as an ode to the historical significance of dreams and the role that they play in our lives. The sales of this statement tee will be donated to The Black Academy, plus, it’s a sneak peek of Roots’ exciting fall collection.
The partnership is a huge step for Roots and showcasing its overarching commitment to diversity, equality, and inclusion.
The Roots and Révolutionnaire collab will be available on both websites on February 5.
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Even though we’re currently going through these unprecedented times, it’s been so heartwarming to see brands and companies pull together to do whatever they can to help. Some are manufacturing hand sanitizer, scrub caps, donating money, products, and even food to frontline workers and food banks. One brand that’s joining in the fight is beloved Canadian brand Roots.
Roots has just announced that it’s donating $500,000 in products to healthcare workers as well as repurposing its factories to produce non-medical, reusable masks.
“Supporting the communities where we live, work and do business has been at the heart of what we do for more than four decades,” said Meghan Roach, Interim Chief Executive officer in a release.
“In these unprecedented times, we are giving back in the best way we can, through the comfort of our products and by leveraging our Canadian design and manufacturing capabilities. We are proud to be doing our part to support the amazing Canadian frontline healthcare workers who are sacrificing so much and working tirelessly through the challenges of the COVID-19 pandemic.”
The brand has also started to manufacture Non-medical grade masks at its Toronto-based leather factory.
These masks will be in accordance with all of the appropriate health and safety guidelines and the whole point is to offset the shortage of medical masks that are needed for frontline healthcare workers.
According to the brand, its first round of production of these masks sold out within hours. Plus, in addition to creating these non-medical masks, Roots is also donating 3,000 medical masks to organizations.
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In case you haven’t heard, Roots is hosting a big summer blowout sale at their Orfus Rd. location! From now until August 7, they are taking an extra 50% off the lowest ticketed price on almost everything in store. Shop styles for the whole family, including classic Roots sweats and flannels, as well as footwear, outerwear, and accessories.
Take a peek at some of the offerings below and get full sale details here. 
Get full details about the Roots Orfus Road Summer Blowout Sale here.
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