Beauty lovers, it’s time. Sephora’s highly anticipated semi-annual sale is here! Beginning April 5th for Sephora Collection items and Rouge members and April 9th for Beauty Insiders, The Sephora Savings Event is back, allowing us to shop our favourite beauty products and brands at a rare discount. Here’s how it works: Beauty Insiders will get 10% off, VIBs will get 15% off, Rouge members will get 20% off, and the Sephora Collection is 30% off for all members – just use code ‘YAYSAVE’ at checkout. Sign up here if you aren’t already a member; it’s free! From makeup and skincare to haircare and fragrance, we’ve rounded up 15 must-have beauty items you can snag during the sale.

Shop these must-have beauty items during the Sephora sale!

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Just when we thought the recent savings at Sephora couldn’t get any better, its Fragrance For All Sale was announced, offering 20% off full-size fragrances from now until December 24th! 

To get 20% off full-size fragrances at Sephora, make sure you’re signed up as a Beauty Insider (it’s totally free), and use code ‘FRAGRANCE20’ online or visit your nearest Sephora location during the sale.

The offer is valid for one time only, so ensure you have all of the fragrances you wish to buy in your cart before checking out.

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There’s no better time to stock up on your favourite fragrances, try a new bottle, or check a special someone off of your holiday shopping list! 

And that’s not all – in the spirit of giving, Sephora Canada is making shopping even more convenient with free same-day delivery, available from December 15th to December 24th until 3 PM ET.

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Shop Our Sephora Fragrance Picks:

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Beauty lovers, it’s time to build your Sephora shopping carts, as Canada’s Sephora Savings Event is just around the corner! Starting on October 27th and running until November 6th, Beauty Insiders can score deals on their beauty favourites just in time for the holiday season! If you’re not already a member, you can sign up here to participate in the sale (it’s free). Your Beauty Insider status (Rouge, VIB, or Insider) will determine the percentage you’ll receive off of your purchase (10%, 15%, or 20%), and the Sephora Collection will be 30% off for all members. Rouge members will get early access, while other members will have to wait until October 31st to shop the sale. The sale is available to shop in-store and online using the promo code ‘TIMETOSAVE’. 

Now that you have all the deets, it’s just a matter of deciding what you want to buy during the sale! We recommend adding all of the beauty products you want to buy into your carts early, so all you have to do is hit purchase once the sale begins. It’s a great time to stock up on your current beauty favourites, try new products you’ve been eyeing, and shop for presents for the upcoming holidays! 

Note: The prices listed are pre-sale.

Here’s what’s currently in our Sephora shopping cart! 

Photo: Sephora

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Get ready to stock up on all things beauty, Toronto, as Sephora opens its 9th location in the city!

On August 4th, 2023, a brand new Sephora location will open at Dufferin Mall. This marks the 43rd Sephora in Ontario and the 104th in Canada. 

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The store is over 4,700 square feet, ensuring ample space to shop all of your favourite beauty brands and products. 

Customers can expect a traditional Sephora shopping experience while stepping foot in the new Dufferin Mall store location, with brands such as Rare Beauty, Glossier, Makeup by Mario, the exclusive SEPHORA COLLECTION, and so much more available to shop.

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Fellow beauty lovers can also experience a number of in-store services including; ColouriQ Shade Matching Services, Benefit Brow Bar, Makeup Services, and PERK by Hydrafacial. 

That’s not all though! To celebrate the grand opening on Friday, August 4th, 2023, Beauty Insiders will receive a Sephora Limited Edition Tote Bag with any in-store purchase equaling $100 or more, while supplies last. 

We can’t wait to check out the new Sephora location!

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Sephora Canada continues to answer our beauty-related prayers by welcoming cult-favourite skincare brand Paula’s Choice, available to shop on March 1! Curiosity reports

Paula’s Choice is known for its hype-worthy skincare products and carries the philosophy of offering smart and safe beauty. Stating “The products you use should work and be good for your skin, no exceptions.”

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Canadians can finally shop the popular skincare brand’s best-sellers via Sephora Canada in-store and online. Although Canadians have been able to get their hands on the brand’s products on the Paula’s Choice website, being able to shop the line at Sephora Canada makes the shopping process that much more assessable. 

The initial product lineup: 

  • 2% BHA Liquid Exfoliant 
  • 2% BHA Liquid Exfoliant Travel Size 
  • C15 Super Booster 15% Vitamin C Treatment 
  • Clinical 1% Retinol Treatment 
  • Clinical Niacinamide 20% Treatment 
  • C5 Super Boost Eye Cream
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“Our customers have been asking for Paula’s Choice in Canada for a long time… The brand is a perfect addition to our leading line-up of skincare, with innovative and results-driven formulas…” said Jane Nugent, SVP, Merchandising, Sephora Canada, Curiosity reports.

Set your alarms for March 1 (or February 28 for early-access on the Sephora app), skincare lovers!

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Finally, Canadians will be able to shop Glossier in person on February 23 at Sephora Canada!

The beauty brand has created a cult-like following and for good reason.

It’s launched super popular and viral products like the Cloud Paint and the Boy Brow.  

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It first started out with just four products back in 2014, and now spans all beauty categories like skincare, makeup, body, fragrance, and even a selection of apparel!

When it comes to makeup and beauty products, shopping online can be a bit tricky, and up until this partnership with Sephora Canada, Canadians weren’t able to shop the brand in person as there are no storefronts in the country. Which makes this launch all the more exciting!

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There’s high anticipation for this partnership as Sephora Executive Vice President and Global Chief Merchandising Officer Artemis Patrick said in an email to Retail Dive, “As one of the most searched brands on Sephora.com we know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer.”

Glossier will be available on Sephora’s website, app, and in most locations in Canada on February 23 – allowing you to touch, feel, and explore the products before you buy!

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It’s the most wonderful time of the year for all the beauty lovers out there! The Sephora Spring Savings Event is finally here. From now until April 11, use code SAVESPRING for 10% off of your entire purchase if you’re a Sephora Insider. Plus, if you’re a VIB or Rouge member, you’ll enjoy 15% or 20% off of your purchase respectively.

Here are the items that you need from the Sephora Spring Savings Event.

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While a bit of shopping at Sephora can act as the perfect retail therapy, it can also do some serious damage to your wallet. In an effort to be kinder to our wallets while exploring the luxury beauty aisles of Sephora stores, we’ve compiled a few tips to decrease your bill. Happy shopping and saving!

Here are tips to save money when shopping at Sephora.

Tip #1: Embrace Value Sets

Sephora is fantastic at curating limited edition value sets containing a mixture of items within a particular product category. Cosmetics within each Sephora Favourites set can range from trial size to full size and contain multiple colours, shades and/or formulas that will appeal to the broadest selection of customers, while still offering variety. Check the label on these Favourites Sets to reinforce just how much money you’re saving; it’s going to be a lot!

Tip #2: Try Before You Buy

Sephora always offers free samples of your favourite beauty and skincare items. Simply ask a store associate for some assistance and they’ll equip you with a sample to take home along with a printout of the product’s ingredients and usage instructions. If just one take-home sample size isn’t enough to give you a realistic impression of the product’s performance, return to the store for another sample. Quality cosmetics and skincare are not cheap. Don’t spend your money unless you know the item is right for you. Also, if you make a purchase online, be sure to check out the free samples section to add to your cart at checkout so you can try out even more items!

Tip #3: Shop Sephora Collection Items

The developers at Sephora really know their stuff! So much so that they take everything they’ve gathered about customer shopping behaviour and product preferences to create their very own beauty line. The Sephora Collection is expansive with over 500 unique items and offers everything from false lashes to night cream for half the price of neighbouring high-end cosmetics lines.

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Tip #4: Keep Your Receipt

This Sephora shopping tip is a no brainer! This beauty mecca offers a killer return policy just in case the item you’ve picked up just doesn’t work for you. Always save your receipt and return your items for a full refund within 30 days.

Tip #5: Sign-Up To Be A Beauty Insider

Be sure to sign-up to be a Beauty Insider as there are a handful of deals that you’ll be able to snag. The Sephora VIB event usually happens around three times a year when you can save 10%, 15%, or 20% on your entire purchase, depending on your status. This is a great time to add all of the items you’ve been eyeing and get them at a discount. Plus, once your birthday rolls around, you’ll get to choose a free gift!

Tip #6: Use Coupon Codes 

Don’t ever miss out on the chance to save more money easy savings if you’re shopping online at Sephora. Use browser extensions like Honey to search the web for extra coupon codes to use. Once coupons have been found, you can even head on over to the app and use it there so you can still earn Beauty Insider points! Plus, the code FREESHIP is typically active so you never have to pay for shipping.

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Toronto, get ready for some exciting news! A new Sephora is opening up right in Union Station—that’s right, Union Station.

The store is set to have its grand opening sometime in 2022, along with other shops and Restaurants.  

So, soon you’ll be able to pass time waiting for your train by shopping for your favourite cosmetics from Sephora.

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The retail space will occupy a 4,500 square foot space in the Union Station Bay Street Promenade, to become a new go-to shopping destination for commuters. 

There isn’t a full list of retailers just yet, as many are still in the process of negotiation, but we can expect more information in the coming months. 

Gregory Bruyer, General Manager of Sephora Canada, said in a release to Retail Insider, “Our national expansion strategy focuses on bringing our unique in-store experience to more Canadians while delivering ease and convenience to our clients, with new ways to shop Sephora continuously rolling out. We can’t wait for the local community and commuters alike to discover all that we have in store for them at this new location.”

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Earlier this year, Sephora announced it had major expansion plans across Canada over the next three years. This means around 50 new store openings across the country!

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Calling all Canadian Sephora fanatics! The beauty company will be opening around 50 stores throughout Canada over the next three years. To date, Sephora operates over 80 stores all across the country.

The strategic timing of this announcement follows Ulta Beauty’s decision to no longer expand storefronts in Canada.

Although makeup lovers have been disappointed by Ulta’s decision, this is great news for Sephora, as Ulta Beauty would be one of the brand’s largest competitors in the market. 

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According to Globe and Mail, the growth of the company will occur in areas with around 100,000 to 300,000 residents. So, if you’re in a populated area, you could be lucky enough to get a brand new Sephora store close by!

Currently, Sephora distribution centers are located in Toronto and Vancouver, but the company now has plans to begin fulfilling online orders from its stores as well. It’s also seeking to open standalone retail spaces, rather than shops inside of malls. 

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There are no set dates or locations confirmed just yet for the Sephora expansion in Canada, so be sure to keep your eyes peeled for updates!

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