This week, a brand new sneaker collaboration has hit the market. Snoop Dogg has released his first sneaker collection with none other than Skechers!
The collaboration was teased in an award-winning Super Bowl commercial earlier this year, and now it’s here!
The line currently includes 9 pairs of sneakers available now at skechers.com/ca, Skechers retail stores in the US, and is rolling out to specialty and Skechers stores around the globe.
This is just the first drop of more capsules to come in the coming weeks and beyond, as part of a multi-year partnership between Skechers and Snoop Dogg.
“The excellent team at Skechers took my ideas and my flavour and we created this collection for all walks of life,” said Snoop in a Skechers press release. “Step yo shoe game up with my style and swag in every pair—with Skechers you’ll be comfortable wherever you go. Wear them with a suit to a wedding or on the court with shorts, you’ll look fly either way because these shoes are for everyone.”
Some may say, Snoop Dogg is quite literally, dropping it like it’s hot. (We had to).
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The celeb icon, Snoop D-O-double-G has a new wine out on the racks. The awesome collaboration is with the Australian winery, 19 Crimes. The Cali Red has Snoop Dogg’s face on the bottle, front, and centre.
With Snoop’s values and activism, 19 Crimes felt like he aligned with its own brand persona, and so the wine relationship began.
The wine is now available in California, and keeping in touch with Snoop Dogg’s roots, this is the winery’s first Californian wine.
Wondering what the wine will taste like?
Its a combination of 65% Petit Syrah, 30% Zinfandel, and 5% Merlot. The wine is on the fruitier side with hints of vanilla and hazelnut.
The rapper is said to have been fully involved in the wine process, so you can expect you’re getting a full Snoop experience. The wine is welcoming to all, even the non-wine drinkers. The VP of Marketing for 19 Crimes, John Wardley, said in a release that, “I think Snoop’s going to capture their attention and their imagination.”
Cali Red will be in British Columbia and Alberta this month; Saskatchewan in September; Manitoba, Nova Scotia, New Brunswick, and Newfoundland in October; and Ontario in early 2021.
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