This Revolutionary Brand Is Changing The Way We Think Of Fashion
Outland Denim is not only a star in the world of sustainable and beautiful designer jeans but a leader in employing young women rescued from sex slavery in Cambodia, creating positive change among vulnerable females by halting the cycle of poverty and abuse. It is a profit-for-purpose high-end brand that uses jeans as a vehicle for social change.
The company, headquartered in Tamborine Mountain, Australia, came about when Founder, James Bartle, went to a music festival and met an anti-sex trafficking group. He went to Asia to investigate the human trafficking problem first hand. Realizing that an economic solution gave more long-term success than charity, he created the “Denim Project” in 2016 to give the girls who had been rescued a career, a living wage, and empowerment.
Our seamstresses become powerful catalysts for change within their families and communities, challenging the status quo and paving the way for generations of vulnerable girls to come. “I’m happy with my work,” says Neary, who has a disability. “Now that I have skills, I don’t look badly on my body. I think I can do anything.” Read on – link in bio! #outlanddenim #madedifferent #whomademyclothes
The brand has its own manufacturing facility in Cambodia. In 2017, Outland entered a partnership with Caulfeild Apparel Group Ltd, established in 1886 in Toronto as a retailer of fine woollen goods from England. Michael Purkis, Caufeild’s President, notes that “Outland is a one-of-a-kind brand, a game changer, and like nothing I have seen before in the premium denim world.” Caulfeild is a minority shareholder and the North American distributor.
For lack of options, poor females are lured into sex slavery and are sexually exploited and abused. The company’s mission is to consume less, less often, and purchase only good quality sustainable raw materials to promote the environment and human dignity.
They only use organic denim and recycled packaging and know the name of each seamstress. Each seamstress learns the craft of making jeans while earning a living wage, and is given other educational opportunities to protect them from exploitation. Bartle went into the jeans business for practical reasons: jeans are the staple of people’s wardrobes, an item you keep and use for years.
Shop women’s jeans here, in mid-rise/high-rise styles and in many different shades ranging from $235 to $245. Men’s jeans are all $235 and also come in a variety of styles. The jeans are so comfortable, you finally won’t feel like ripping them off as soon as you get home.
Source: PR Newswire
Have you ever tried on a pair of Outland Denim jeans? Let us know in the comments!
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Julia is the Editor and Community Manager at StyleDemocracy. She loves spending her time outdoors as much as possible. Her favourite things include dogs, photography, reading, plants, interior design and travelling. Follow her personal account @juliarmelcher.