Tiffany & Co. Has Decided To Appeal To A Younger Generation

The timeless jeweller, Tiffany & Co. has massive plans to appeal to the Millennial generation. According to The Guardian, the company has blown up analysts’ estimates for first-quarter sales.

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“Shares in the company, made famous by Audrey Hepburn in Breakfast at Tiffany’s, surged 20% and were on track for their best day in more than 17 years,” reported the Toronto Guardian.

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Tiffany has begun lowering the cost of jewellery and introducing more items more often, in an attempt for a turnaround strategy targeting young consumers. This was led by Reed Krakoff, the designer who turned Coach into a $5 billion handbag retail giant. “He was hired to strip the 181-year-old company of it’s “waspy” formality.” Krakoff signed Lady Gaga to front the brand before her Super Bowl half-time performance last year.

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“Tiffany & Co’s shares hit an all-time high of $125 on Wednesday,” said The Guardian.

Source: The Guardian
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What do you think about Tiffany & Co.’s new strategy? Let us know in the comments.

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