Tiffany & Co. Has Decided To Appeal To A Younger Generation

The timeless jeweller, Tiffany & Co. has massive plans to appeal to the Millennial generation. According to The Guardian, the company has blown up analysts’ estimates for first-quarter sales.

A post shared by Tiffany & Co. (@tiffanyandco) on

“Shares in the company, made famous by Audrey Hepburn in Breakfast at Tiffany’s, surged 20% and were on track for their best day in more than 17 years,” reported the Toronto Guardian.

A post shared by Tiffany & Co. (@tiffanyandco) on

Tiffany has begun lowering the cost of jewellery and introducing more items more often, in an attempt for a turnaround strategy targeting young consumers. This was led by Reed Krakoff, the designer who turned Coach into a $5 billion handbag retail giant. “He was hired to strip the 181-year-old company of it’s “waspy” formality.” Krakoff signed Lady Gaga to front the brand before her Super Bowl half-time performance last year.

A post shared by Tiffany & Co. (@tiffanyandco) on

“Tiffany & Co’s shares hit an all-time high of $125 on Wednesday,” said The Guardian.

Source: The Guardian
Featured Image: Instagram/
@tiffanyandco

What do you think about Tiffany & Co.’s new strategy? Let us know in the comments.

Posts you might be interested in:

8 Gucci Fashion Dupes That Look Like The Real Deal
10 Of The Best Designed Stores In Toronto
Luxury American Eyewear Brand Is Making Its Way To Canada
11 Extreme Luxury Versions Of Everyday Items
11 Must-Haves To Rock The Logomania Trend This Spring