Following the success of the previous TOMMYNOW shows in New York City, California and London, England, Tommy Hilfiger is bringing his innovative fashion performance to Milan for Spring 2018.
The experiential show will close Milan Fashion Week on Sunday, February 25, 2018, at 8:00 p.m. CET. Just as the previous shows, this one will incorporate elements of fashion, entertainment and pop culture.
“My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Tommy Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers.”
The show will be presented in the “See Now, Buy Now” format, which is an essential part of TOMMYNOW experience. The concept is based on the idea of “instant gratification,” as it allows visitors to shop in “live” mode straight from the runway.
All runway looks presented at the show will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com
The show will also feature the Spring 2018 TommyXGigi capsule collection, the fourth collaboration with international supermodel and global TOMMY HILFIGER womenswear ambassador Gigi Hadid.
What do you think about the new TOMMYNOW runway experience? Share with us in the comments!
Featured image: WWD/REX/Shutterstock
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