We all know that 2020 is shaping up to be a rough retail year. So far we’ve said goodbye to stores like Carlton Cards, Links of London, and Pier 1 Imports to name a few. In case you’re wondering who might be next, it’s looking like it could be lingerie retailer Victoria’s Secret. If you look closely, it’s not really a secret why with the brands lack of diversity, failed plus size campaign, and the recent cancelling of its used-to-be relevant fashion show.
It seems now that these struggles are resulting in the quiet closing of stores all throughout Canada.
According to Retail-Insider, VS has closed stores at CF Sherway Gardens in Toronto, CF Richmond Centre that’s near Vancouver, and the CF Rideau Centre in Ottawa. The most recent store closing is its 14,000 square foot location CF Market Mall in Calgary. It’s also not just VS stores that are rapidly shutting down as one of the brands ‘PINK’ stores has also recently shuttered in Burlington at Mapleview Centre.
These closings aren’t exactly a surprise as last year the American chain revealed that it would be closing over 50 stores across North America due to a decrease in sales.
Victoria’s Secret has been wrapped up in all sorts of controversy with its lack of inclusivity in a time where there are hundreds of body-positive brands available to shop instead. Brands like Knix, Savage x Fenty, and Aerie continue to be proud to supply fierce lingerie to folks of all shapes and sizes. It was just recently in October of 2019 that Victoria’s Secret finally gave in and launched its #loveyourself campaign that was met with criticism.
In addition to the brands lack of diversity, it definitely doesn’t help that the owner of its parent company, Les Wexner, has been linked to Jeffrey Epstein, who was accused of sex-trafficking.
It seems that time will only tell what lies ahead for Victoria’s Secret. Is a Canada-wide closure coming? We’ll just have to wait and see.
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