Not to steal Heidi Klum’s line, but what she says about fashion holds to be true: “One day you’re in, and the next, you’re out.” But even when a brand does fall off the map, that doesn’t necessarily mean they’re gone for good. During that time, a brand has two choices: accept defeat or establish a comeback plan.
These five fashion brands came in hot but then started to wane after a few years. Recently, they have been able to get back on track, and are now some of the most popular brands in fashion today. Maybe you should have kept those Juicy Couture tracksuits or those logo emblazoned tote bags, because brands that go out of style eventually come back into style a couple years later.
No matter how ridiculous a trend may seem, odds are you’ll see it again some time in the future. When it comes to fashion, certain clothing styles and brand labels seem to undergo some sort of resurgence. Here are a few fashion brands that have experienced just that and have made a major comeback.
No longer just a forgotten mall brand, Guess most recently joined forces with A$AP Rocky for a logo-heavy capsule collection. The collection features a variety of summer pastels, stripes and throwback classic styles that have provided Guess with a resurgence in coolness. The brand has also revived its old logo and brought back a lot of their vintage items. And just like that, the brand is suddenly trendy again.
Tommy Hilfiger is basically the original athleisure brand in fashion. Back when the brand first started, it’s red and blue logo was plastered everywhere. Now, celebs are bringing the brand back in the form of bralettes and sweatpants. The peak of the brand’s comeback happened last year when model and it-girl Gigi Hadid — Tommy Hilfiger’s global brand ambassador — co-designed a California-themed collection with a revamped line of preppy staples that were less nautical and more SoCal chic.
This one is mostly thanks to fashion icon Rihanna. Her Fenty x PUMA collection made certain that platform shoes, furry slides and creepers will have a place in fashion for at least a couple years. The brand also expanded to bring on ambassadors with Kylie Jenner, The Weeknd, Big Sean, Young Thug and most recently, Selena Gomez. All this has skyrocketed PUMA’s reputation and has made its streetwear styles a hot commodity. The brand’s efforts at revitalization have been so effective that it has snagged the top spot in the sportswear market from its biggest competitor Under Armour.
It’s probably safe to assume that at one point or another, you owned a Coach wristlet. But that was probably years ago, and since then the brand sort of fell off the map — until now. Thanks to its new creative director, Stuart Vevers, the brand has taken on a more high fashion aesthetic and revived its brand to target a more millennial audience, using pop star Selena Gomez as the new face. The brand also started using more playful designs in its clothing and accessories, emphasizing cool motifs. Their latest ads have even featured Chloë Grace Moretz and Kid Cudi — something you probably wouldn’t expect from the old Coach brand.
adidas Superstars and Stan Smiths have had a serious comeback over the past few years and have become a staple of street-style fashion. And with athleticwear becoming a trend seen in other places than just the gym, adidas has seen a boost in sales, and opened 1,100 new stores globally last year alone, including the first Canadian ‘Neighbourhood Concept’ on Queen St. West. adidas’ classic three-stripe sweatpants can be seen on trendsetters and celebs alike, highlighting that Adidas’ retail presence is currently bigger than ever before.
Did we miss any fashion brands that have made a major comeback? Sound off in the comment section!
Featured Image: Instagram/@guess
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