Recognizing the importance of social responsibility, a growing number of companies in our home and native land are giving back this holiday season.
In fact, we’ve pretty much come to the point that if your organization isn’t involved in some sort of charitable, community or other do-good cause, you may want to reconsider what “business as usual” means to your brand.
Here’s how 9 Canadian companies are giving back this season.
Frank and Oak
Just in time for gift-giving season, Frank and Oak has launched the And Capsule Collection, featuring three unisex pieces that could easily become closet staples. The clothing is manufactured in Canada, and $5 from each sale goes to Equitas, an organization that works to eradicate the causes of poverty and promote human rights for all. (Read more about the initiative here.)
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Pay it forward this holiday season with a nice™ button, 100% of the profits support @wemovement’s Indigenous Youth Empowerment Programming. For $3, you get one button to wear and one button to share with anyone. From someone in line at your local coffee shop to a new friend, pay it forward and share nice™. #ShareNice
A perfect stocking stuffer (and one that comes with an important talking point), the “NICE” pin from Roots not only spreads positive vibes, it gives back as well. All proceeds will support WE programming for youth in indigenous communities, empowering them to become strong leaders in their communities.
Klick Inc. has once again released a hugely successful video to celebrate the holidays – this time with YouTube star Andrew Huang. Their “You Make Winter Warm” video stars hundreds of employees and has already broken 1 million views. For every free song download, the company will donate $1 to non-profit organization Operation Warm to buy new winter coats for children in need.
Ink & Water Tattoos
On December 15, popular Toronto contemporary tattoo shop Ink & Water Tattoos held a flash sale, whereby 50 per cent of the proceeds from all holiday-themed tattoos (and, apparently, there are more than you’d think) were donated to Nellie’s Shelter for women and children.
Toronto-based healthcare software company RL Solutions has powered the SickKids Milk & Cookies food truck this holiday season. From December 4 to 23, the goodness-packed food truck visits local events and neighbourhoods, offering a delicious Le Gourmand chocolate chip cookie accompanied with a refreshing glass of milk for a suggested donation of $10 to benefit the SickKids Foundation.
Canadian online baby shop Poppys Collection has created their custom Poppys Over baby cover for the new moms on your list this holiday season. The multi-functional gift works as a stroller cover, breastfeeding cover and a blanket. For every cover sold this holiday season, Poppys Collection will donate an item from their collection to the New Mom Project, a Toronto charity focused on providing basic baby necessities to families in need.
Last month, Canadian Tire introduced a program that makes life a little less nerve-racking for new families this holiday season and throughout the snowy months. To mark the launch of the MotoMaster Winter Edge tire, Canadian Tire partnered with Sault Ste. Marie’s Sault Area Hospital to award winter tires to expectant families with babies due this winter, making their drive home from the hospital less worrisome.
Toronto-based women’s fashion brand Miik has partnered with the Nanny Angel Network to create this infinity scarf this holiday season, with 50 per cent of the proceeds going to the local charity that provides free childcare for women diagnosed with cancer. Not only does this gift support a local Canadian designer, it supports local women facing one of the most challenging times of their lives.
For the health-conscious foodies on your list, beloved local fashion designer, Izzy Camilleri, shares her personal healthy eating and lifestyle guidelines in her easy-to-read book, Izzy’s Eating Plan (available at select Indigo, Barnes & Nobles stores and online). You can feel even better about gifting the book knowing that a portion of proceeds from e-book sales are donated to Crohn’s and Colitis Canada.
Featured image: Instagram/ @roots
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