According to Retail-Insider, fast-fashion retailer Ardene has announced a Canadian-exclusive design partnership with KENDALL & KYLIE, the clothing and lifestyle brand belonging to celebrity sisters Kendall and Kylie Jenner.
Ardene, which started in Montreal, has since grown to become a fast fashion shopping destination for young women. The chain confirmed that the partnership would officially launch on Saturday, June 23 with a 77-piece, summer-themed capsule collection available at 250 Ardene locations across Canada and online at ardene.com.
Eight of their flagship Ardene stores – including locations at West Edmonton Mall, CF Toronto Eaton Centre, Square One in Mississauga and CF Carrefour Laval near Montreal – will host VIP preview shopping events for Ardene loyalty program members on Friday, June 22. Additional capsule collections are slated to launch in August and November 2018.
“Our goal is to elevate the customer experience in everything we do,” said Mark Dervishian, Ardene COO. “Kendall and Kylie are without a doubt two of the biggest and most relevant influencers worldwide. With this collaboration, we hope to continue exceeding customer expectations.”
The KENDALL & KYLIE collaboration marks the latest change in Ardene’s strategy to cater to ‘Generation Z’ (the post-millennial generation) of consumers that range from teenagers to early twenties.
Are you excited for the Ardene x Kendall & Kylie Collaboration? Let us know in the comments!
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