With summer in full effect, Toronto continues to heat up with fabulous music and cultural events. As part of an ongoing effort to bring people together through music and shared experiences, Bud Light is launching Canada’s first Bud Light House Party Tour; featuring three signature shows in three cities, with three different headlining artists and one unique clothing collaboration. This summer, Bud Light will be giving Canadians the chance to experience the artists they love in a unique venue, unlike anything that has come to the city before.
The Bud Light House Party takes its inspiration from Bud Light USA and its hugely successful Bud Light Dive Bar Tour, where they took iconic artists back to where they first started performing. The campaign was so successful that it’s coming to Canada and will give Canadian fans something that is uniquely theirs and will leave them with a lasting experience.
“Bud Light stands for bringing people together through music and unique experiences, shared over a beer,” said Todd Allen, VP of Marketing, Labatt Breweries of Canada. “And the house party is bringing some of today’s biggest artists back to their roots; before the stadium tours and sold out venues, it all started in a house surrounded by friends.”
“I’m excited to be kicking-off the Bud Light House Party Tour because it means I’m going to get to party with some sick fans, in a low-key venue with a cool vibe, and we’re gonna, you know, rage!” said Ty Dolla $ign about being the first headliner of the inaugural tour.
If you’re in Toronto you’re in luck as the the tour will kick off on July 11th with chart-topping singer, songwriter, rapper, and record producer Ty Dolla $ign. For fans in Vancouver, on August 1st, French Montana will take the stage ending with a performance by electronic music duo NERVO in Montreal at the end of the summer. Beyond the three headliners, and in true Bud Light fashion, special performances and appearances are expected nationally from other talented brand friends.
To put the cherry on top, Bud Light is collaborating with world-renowned Nova Scotia-born artist Trevor Andrew aka Gucci Ghost to design the Bud Light House Party Tour merch. One unique piece of merch inspired by each individual artist will be created and gifted to fans attending and watching each show – stay tuned for the release later this month.
If you’re interested in attending the house party in your city by signing up at Bud Light Canada. For those not able to join in person, they’ll be able to watch and interact with all three shows through live-streams on Bud Light Canada’s Facebook and Twitter pages. It’s a can’t miss experience, if you ask NERVO, “We LEARNED how to DJ at house parties,” and now, “we’ve hand selected a handful of our favourite DJs and friends to put on one hell of a Bud Light House Party!”
Follow Bud Light Canada’s social channels @budlightliving on Instagram, Facebook, and Twitter and join the conversation at #BudLightHouseParty.
If you are interested in Livestreaming the event you can check that out here