It might often feel like Canadian fashion brands don’t quite measure up to their American and European counterparts, but the truth is, that just isn’t the case. Canada is home to some incredible talent, especially when it comes to fashion. Some of the world’s most favourite brands were born right here on Canadian soil, including Aritzia, Jason Wu, Sentaler, and more.
From casual everyday wear and accessories, to red-carpet approved gowns, celebrities and models alike can’t seem to get enough of our homegrown talent. We’re talking about everyone from Meghan Markle, Michelle Obama, Kendall Jenner, Hailey Bieber, Miley Cyrus, Camilla Cabello, and many many more.
In case your wardrobe is in need of some local labels, here are 10 Canadian fashion brands celebrities all over the world just can’t get enough of.
Erdem Moralioglu, the Montreal-raised designer now based in London, is renowned for his creative floral patterns and edgy Victorian-era silhouettes. He works to create romantic, feminine pieces with a hint of attitude. His well-cut dresses and swing coats are easily spotted on red carpets across the globe. The brand has been seen on celebrities such as Keira Knightley, Ashley Olsen, Claudia Schiffer, Lucy Boynton, and Lena Dunham.
Raised in Toronto but designed in New York City, the Tanya Taylor brand embodies youthful spirit with its artful use of colour, bold prints, and simple feminine silhouettes. The pieces are sophisticated yet fun, and have been spotted on a slew of stars including Reese Witherspoon, Lena Dunham, Sarah Hyland, Tracee Ellis Ross, Michelle Obama, and Beyoncé.
Whether you knew it or not, Pink Tartan actually started in Toronto in 2002 and creator Kimberley Newport-Mimran has been providing effortless simplicity to its garments ever since. Over time the brand has garnered a following by celebrities like Jenny McCarthy, fashion icon Kim Cattrall, Maggie Gyllenhaal, Suits star Sarah Rafferty, and others. Clearly whatever Pink Tartan has been doing has been working, as more and more celebs are repeatedly wearing the brand at red carpet events.
Founded in 2008, Jenny Bird is known for its bold, modern designs that are carried in leading fashion retailers worldwide. The Toronto-based brand’s playful designs have garnered international attention from A-listers such as model Ashley Graham, former first lady Michelle Obama, tennis-star Bianca Andreescu, comedian Chelsea Handler, legendary actress Jane Fonda, reality TV star and makeup guru Kylie Jenner, singing queen P!nk, runway icon Hailey Bieber, This is Us actress Mandy Moore, and the one-and-only Celine Dion, just to name a few.
Toronto-based SENTALER, which is known for its luxury outwear, has become not only a favourite of Canadians, but also the Royal Family. Made with ethically sourced, sustainable, and cruelty-free fabrics and furs, SENTALER is an internationally recognized brand thanks to support from the Duchess of Sussex, Meghan Markle, who has appeared publicly on multiple occasions in the brand’s Long Wide Collar Wrap Coat with Signature Ribbed Cuffs.
Known for its elevated and quality-crafted basics, Vancouver-born Aritzia is where most shoppers go to stock up on well-made coats, great jeans, tailored trousers, layering essentials, and cozy knits. And it’s not just Canadians that can’t get enough of the brand, but celebs, too, including Riverdale actress Camila Mendes, the Duchess of Sussex Meghan Markle, model Haley Bieber, fashion icon Cindy Crawford, social media queen Kylie Jenner, and more.
Even some of the biggest names in the industry can’t get enough of our beloved homegrown footwear brand, Aldo. Singer Camila Cabello recently wore Aldo heels at the MTV Video Music Awards, Pretty Little Liars Actress Lucy Hale donned a pair of Aldo heels at New York Fashion Week, and country music star Kacey Musgraves was spotted in the Canadian brand at the Country Music Hall of Fame this summer. But let’s not forget about the Duchess of Cambridge, Kate Middleton, who opted for Aldo heels at the 2019 Wimbledon Championships this year.
Since launching in 2004 with blazers and jackets, Smythe has evolved into a collection of everyday wardrobe essentials that have gained a cult-status following. Today, Smythe is a go-to Canadian favourite among celebrities and the list of supporters is endless. The brand is known for receiving support from actresses Viola Davis, Nicole Kidman, Jessica Biel, Amber Heard, and Lucy Hale in addition to English-American model Georgia May Jagger, and reality TV star Bethenny Frankel.
If you’re not a fan of Ellie Mae Studios yet, you definitely will be soon. The high-end womenswear line, which is focused on creating limited-run production collections, is located in the heart of Toronto, and 90% of the Ellie Mae production is done on-site in the brand’s very own production house. Since launching, the brand has picked up a cult following, which includes A-list stars. The Canadian brand’s list of celeb supports includes Bella Hadid, Nicole Scherzinger, Kate Beckinsale, Molly Sims, Alessandra Ambrosio, and even Miley Cyrus.
While Jason Wu is now based in the U.S., the designer was born in Vancouver, which is where he first learned to sew. Known for his chic yet edgy designs, Wu most notably went mainstream amongst celebs when Michelle Obama wore one of his gowns to her husband’s first inaugural ball after winning the presidency in 2009. Since then, Wu’s designs have been seen on multiple celebrities including Naomi Watts, Gwyneth Paltrow, Olivia Palermo, Adriana Lima, Linda Cardellini, Meghan Markle, Kate Bosworth, and Gemma Chan to name a few.
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