In the wake of the COVID-19 outbreak, it’s always uplifting to see companies step up and offer assistance in combating the virus. We’ve seen Canadian retailers like Knix, Canada Goose, Ellie Mae, and more step up with initiatives to provide medical gear and mental health assistance, and the latest Canadian company aiding during the crisis is Canadian Tire.
On April 9, Canadian Tire launched a $5 million COVID-19 Response Fund.
The fund will help Canadians and communities during the pandemic. Canadian Tire will donate $1 million to the Canadian Red Cross, $1 million to United Way Centraide Canada, and $3 million in personal protective equipment (PPE) and essential products.
In addition to the PPE, Canadian Tire has offered to provide cleaning supplies, scrubs, and running and safety shoes to frontline medical workers and community organizations in need of these essential products. The company is currently taking requests through its website.
“Working through the networks of the Canadian Red Cross and United Way Centraide Canada will help us quickly reach the communities who need our help the most.”– Greg Hicks, President and Chief Executive Officer, Canadian Tire Corporation
“With such a large national footprint in communities across Canada, and the backing of our family of companies, we are in a unique position to provide frontline and community workers with products that will help keep them safe and effective on the job,” Greg Hicks, Canadian Tire Corporation’s President and Chief Executive Officer said.
In addition to the fund, the retailer’s Associate Dealers have lent support to local communities in need.
To date, Associate Dealers have independently donated 160K masks, 164K gloves, and 20K litres of hand sanitizer to nursing homes, community organizations, and hospitals. The sale of N95 and ASTM certified masks have halted online and in-store, and the remaining supply will be donated to frontline healthcare workers.
This is the support we love to see from the retail community and the efforts are much appreciated. If you want to get involved, you can donate through the websites of the Canadian Red Cross and United Way Centraide Canada.
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