King Street Just Got a Condo Building With Its Own Social Club
Empire Communities, the developer behind the new downtown condominium project, Empire Maverick is redefining what we should expect from a residential building with the formation of The Maverick Social, an exclusive membership club within the walls of the new condominium development. This new social club will be available exclusively for Maverick residents, offering a comprehensive calendar of events and a space flexible enough to house a diverse lineup of happenings, from art shows to foodie events to cocktail parties.
“A condo building’s amenities are meant to be used and when done right can be an opportunity to bring like-minded residents together. We didn’t want to create another space where residents need to book facilities months in advance and in between they lay unused and forgotten,” says Sue MacKay, Marketing VP at Empire Communities.
The Maverick Social will be a sophisticated space for residents to both work and play—think Soho House meets WeWork, where residents can meet clients, have a cocktail or do both at the same time. The experience will be orchestrated by an on-site Social Architect (possibly the coolest job in the city), who will be responsible for curating events exclusively for Empire Maverick residents.
Before the building is complete, the concept of The Maverick Social Club is being piloted through a series of invite-only music, style and food events attended by some of Toronto’s top influencers and Maverick Original members. The first few events were hosted all over the city, with members taking part in one-of-a-kind experiences including a prohibition-style speakeasy at Escobar and a private concert in partnership with Universal Music Canada at the Great Hall.
Last month, the Maverick Social officially opened the doors to its temporary Social Club space with an epic grand opening party that included some uniquely ‘gramable moments like a bathtub full of sprinkles (yes, you read that right) and a growing guest list of influencers, business owners and Toronto A-listers. The space is now available to those with a coveted membership to use as they please. With facilities like private meeting rooms, open workspaces, a bar and lounge area, a beauty bar and games room, the space’s possibilities are endless. Empire Communities and the aforementioned Social Architect will also be inviting a select few partners to host private events including workshops, dinner parties, private shopping and suit fittings and more; bringing the experience future residents will enjoy to life.
Dying to know more? You can also experience the Maverick lifestyle through the recently released Empire Maverick video. Playing more like a movie trailer, the film takes viewers through the creed of King Street living, dubbed the Maverick Manifesto.
Find out more at empiremaverick.com
** This is a partnership with Empire Communities **