One thing everyone can love about the beauty industry is its move towards inclusivity and diversity, especially in terms of shade ranges.
While a mere 10 colours or so used to be adequate, 40+ is the new norm.
Ever since Bad Gal RiRi stepped into the market, makeup lovers everywhere have been rejoicing — no more painstakingly mixing shades together again…because who has time for that?
Now, we are truly spoiled as the foundation arms race hits its peak, with some brands unveiling 50+ shades — and in a range of prices to boot.
Take a look at 8 of the best foundation brands with wide shade ranges below and get ready for flawless skin.
Maybelline has to be one of the best drugstore brands out there, not only creating holy grail products, but also wide shade ranges. The Fit Me foundation has a total of 40 shades and will cost you less than 20 bucks, proof that you can find the perfect shade, even on a budget.
Morphe gets major brownie points for its balance of selection, quality, and affordability — plus the brand just opened two Canadian brick-and-mortar stores: one in Mississauga and another in Edmonton! Its recently released 60-shade foundation range sits at a reasonable price point of $24 and features six different shade levels, each with 12 different hues to match your cool, warm, neutral, or olive complexion.
No listicle featuring inclusive beauty brands is complete without the OG, Fenty Beauty. Rihanna and her magnificent 40-shade foundation line forced beauty brands to start thinking outside of the 10-shade box. The Pro Filt’r foundation will always be known as the game changer, not to mention, it actually works to provide flawless coverage, too.
Makeup Up Forever’s Ultra HD Foundation might be pricey, but it’s one of the most popular foundations at Sephora, with 4,600+ five-star ratings and a boasted about natural finish. Clocking in at 40 different shades, it is definitely worth it if you’re in the mood to splurge.
Estée Lauder is one of the older players in the game, so it’s refreshing to see the brand keeping up with the times. For the Double Wear Foundation they did not 40, but 56 beautiful shades for every skin colour out there. This is a great full coverage foundation for those with combination or oily skin, and it’s also an Allure Best of Beauty award winner.
CoverGirl is another affordable drugstore brand that has upped its game by adding a 40-shade foundation range. Sticking true to its brand DNA, historically, CoverGirl’s campaigns feature women of all complexions — CoverGirl was also one of the first makeup brands to feature a male spokesperson. While prices between retailers may vary, the Trublend Matte Made foundation can be found on Amazon for just $11.94.
While the Power Play Foundation by Cover FX is in no way cheap, the luxury product has a dedicated fan base and claims to be good for almost all types of skin (combination, normal, oily). The 40 wide shade range is meant to be good for shine control and is a lightweight alternative to some of the heavier, full coverage foundations out there.
While MAC might not be the OG in shade ranges, the brand is still a boss, being a favourite amongst makeup artists for many years. Most recently, MAC became available at Sephora (yay!) and extended its shade range to feature 60 different varieties. If you’re looking for professional quality, the Studio Fix Foundation has great value.
Featured image: Estée Lauder
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