GUESS & J Balvin Team Up For Spring 2020 Campaign

Courtesy of GUESS

It might still be cold but GUESS is heating things up in its new spring campaign.

For Spring 2020, GUESS has partnered with global music superstar J Balvin for a capsule collection that’s full of colour.

The GUESS x J Balvin Colores Capsule Collection is inspired by the singer’s upcoming March album.

This partnership marks the “6 AM” singer’s second time collaborating with GUESS.

The new spring collection pays homage to the Colombian artist’s vibrant and colourful style, which can be seen in the tops, swimwear, hats, socks, and more featured in the collection. The collection offers pieces for men, women, and kids — perfect for the family that loves to listen to J Balvin.

The campaign also plays on the singer’s roots.

A closer look at the collection reveals imagery of buildings, food, and scenery of J Balvin’s hometown, Medellin, and the campaign was actually shot there with fans of all ages.

The collection will launch in-store and online at GUESS.com around May 1. Until then, take a closer look at the campaign and some of our favourite pieces from the GUESS x J Balvin Colores Capsule Collection below.

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Courtesy of GUESS
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