Have You Ever Wondered Why It’s Legal For Fashion Brands To Copy Other Fashion Brands?

While many people question the legality or the ethics of buying fashion that is a direct rip-off of other brands, it turns out that this process isn’t illegal. 

We publish quite a few articles on StyleDemocracy that deal with the concept of “Dupes”. Dupes are items that are “inspired” by other popular items often at a discounted price.

While many people question the legality or the ethics of buying fashion that is a direct rip-off of other brands, it turns out that this process isn’t illegal.

It’s illegal to directly replicate a brand’s product in an effort to confuse shoppers, but if you with this excellent video by VOX below, you’ll find out that making an item look similar isn’t illegal and is actually a prevalent form of how fashion works its way through the masses of society.