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HBC Taps ‘Schitt’s Creek’ Stars for Holiday Campaign

By Samantha SpeismanView Author PostsSep 30th 2020

The cast of CBC's 'Schitt's Creek'

In case you missed the memo, 2020 is the year of Schitt’s Creek. The Canadian comedy made history at the 72nd Emmy Awards when it swept the comedy categories, landing accolades for its four stars: Eugene Levy, Catherine O’Hara, Dan Levy, and Annie Murphy. Fun fact: Dan Levy actually snagged a total of four trophies, including wins for acting, writing, and directing.

Now, two of the show’s stars are taking on another Canadian institution: Hudson’s Bay. Last week, the iconic department store announced that Annie Murphy and Catherine O’Hara would be the stars of the its 2020 holiday campaign.

The two actresses will make their Hudson’s Bay debut on Nov. 2, on primetime television, the store’s social channels (@hudsonsbay) and on thebay.com.

View this post on Instagram

Congratulations to Catherine & @annefrances on your Emmy awards! We are so excited to partner with Catherine O'Hara and @annefrances on our upcoming Holiday campaign. #HBHoliday #HBColourfulLife ____________ Félicitations à Catherine et @annefrances, toutes deux lauréates d’un prix Emmy! Nous sommes ravis de collaborer avec Catherine O’Hara et @annefrances pour notre prochaine campagne des fêtes. #LBHfêtes #ColorezVotreVieHBC

A post shared by Hudson's Bay (@hudsonsbay) on Sep 22, 2020 at 2:07pm PDT