10 Up-And-Coming Canadian Brands To Watch In 2020

10 Up-And-Coming Canadian Brands To Watch In 2020

With the new year and decade underway, it means there’s a new lineup of brands to start adding your repertoire. And whether you’re stuck in a serious fashion rut, or you’re just interested in learning about some new Canadian brands, you’ve come to the right place as there are plenty of brands to get on your radar. While some of these brands aren’t necessarily new, they’re definitely having a serious moment and they’re well on their way to becoming international stars. So, sit back, relax, and read on to see what Canadian brands you need to start shopping now. 

Here are 10 up-and-coming Canadian brands to watch for this year!

Uncle Studios


Co-founded by Toronto-based style influencer Allegra Shaw, Uncle Studios creates high-quality, ethically, and sustainably made everyday basics for women. Each garment is made in Canada from eco-friendly, recycled, or deadstock fabric and is shipped to you in packaging made out of recycled and biodegradable materials, so you can always feel good about your purchase.

Ellie Mae Studios

canadian brands

If you’re not a fan of Ellie Mae Studios yet, you definitely will be soon. The Toronto-based womenswear label, which is focused on creating limited-run production collections, makes 90% of its pieces on-site in the brand’s very own production house. Earlier this month, the brand launched its SS20 Collection, drawing inspiration from sunny Palm Springs. Picture your grandmother’s wardrobe, but with a modern twist: cardigans, gingham suits, oversized blazers, and chic crisp whites. 


canadian brands

Designed in Canada and made in Egypt, Kotn is known for its ethically produced, high-quality, everyday pieces for men and women that are hands down the most comfortable basics you’ll ever wear. Not to mention, Kotn is also a certified B Corporation company, meaning it meets a list of verified environmental and social standards.  

Warren Steven Scott

canadian brands

When it comes to jewellery, we recommend investing in pieces that double as conversation starters, which is why we can’t get enough of designer Warren Steven Scott. Scott, an Indigenous Canadian, who is based in Toronto but from the Nlaka’pamux Nation in British Columbia, designs colourful drop earrings, that aren’t just accessories, they’re instant outfit-makers.


canadian brands

If you’re in the market for your new favourite pair of boots, look no further than Montreal-based Maguire. The footwear brand is high-end yet accessible, thanks to its ethical manufacturing and direct-to-consumer model that keeps prices wallet-friendly, without sacrificing quality.


canadian brands

One look at this Toronto-based brand’s Instagram feed and you’ll instantly be hooked. Armed is known for its locally designed accessories and new women’s apparel line, dubbed The Rove, that are unapologetically unique. From statement necklaces and everyday gold rings, to the brand’s new Ostrich Feather Tube tops and sunglasses, Armed offers the outfit-making extras that your wardrobe needs. 

Callula Co.

canadian brands

Made in Brooklyn and designed in Toronto, Callula Co. sunglasses focus on petite-fitting frames that are made for smaller faces, so this brand is perfect for all the gals out there that struggle to find sunglasses that properly fit their face.

Mary Young

canadian brands

Founded in 2014, by none other than Mary Young, the lingerie and lifestyle brand was designed with women’s body positivity and empowerment in mind. The brand features everything from sexy lingerie to cozy sleepwear, and trust us, you’ll never want to take it off. 

The Saltwater Collective

canadian brands

The Saltwater Collective creates swimwear that’s designed to not only empower women to embrace their bodies and what makes them unique, but to also raise awareness about environmental issues. The brand also uses fabrics that are all made from abandoned fishing nets and plastic scraps. 

Hilary MacMillan

The eponymous brand is known for its cruelty-free and size inclusive collection of contemporary womenswear that features versatile pieces in timeless silhouettes. What we love about Hilary MacMillan is that the brand now caters to women of all shapes, with sizes ranging from US 2-28, UK 6-32, and XS-4X. 

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