10 Beauty Trends To Know About For 2020

10 Beauty Trends To Know About For 2020

Just like fashion, the beauty world is also is cyclical in nature and as the new year approaches, it’s time to start preparing for all the upcoming beauty trends. If the runways and social media have been any indicator, 2020 is going to be an incredible year for beauty trends. We broke down 10 of the biggest trends to keep an eye out for so you can stay ahead of the biggest trends of the new year. 


HBO’s hit show Euphoria wasn’t just a hit with Gen Z-ers this year, it was also a huge hit in the beauty world, too, as proven by numerous runways at New York Fashion Week in September. Makeup artist and founder of Hey Babe Cosmetics, Nicole Abbott, predicts that Euphoria-inspired makeup will carry over into 2020. Prepare to see more glitter and shine and super-bright hues whether on the lips or eyes, similar to what you might have seen in the 70s.

The No-Makeup Look

Glowing skin and the no-makeup look will transfer into 2020, according to Abbott. Hugely popular throughout 2019, the easy, versatile, and universally flattering look will thankfully stick around in 2020, so you can (thankfully) say goodbye to the time-consuming trend of contouring.

Neon Eyeliner

beauty trends

In addition to 70s glam, we’re also going to see 60s-inspired, neon eyeliner in bold greens, aquamarine, and yellow, as seen during Spring/Summer 2020 runway shows of Helmut Lang, Versace, and Nicole Miller, among others. This is a quick and easy way to add a subtle touch of colour to your eyes without going overboard.

Coloured Mascara

beauty trends

In 2020, you’ll be able to give your go-to black mascara a break and opt for something more on the playful side. If you’re ready to make people do a double-take layer on a deep-blue, green, or bright-pink for a bold look. 

Vinyl Lips

beauty trends

Slick, translucent, and vinyl-looking lips were all the rage during fashion week in both New York and Paris, as endorsed by some of the world’s biggest fashion houses, including Sies Marjan, Gucci, Louis Vuitton, and Chanel. 

90s Lipliner

beauty trends

While we saw 90s fashion have a major moment in 2019, we’re going to see the return of an incredibly popular beauty trend from that decade gain popularity once again in 2020: visible lipliner. Already frequently seen on Kim Kardashian West, Gigi Hadid, and Beyoncé, simply

line your lips using a shade that’s only slightly darker than the lipstick you’re using, preferably in a nude or brown shade. 

Pastel Eyeshadow

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A trend we’re excited to give a try is pastel lids. This look is soft, playful, and downright dreamy. You can stick to using just one colour, or you can get really creative and opt for a multicolour look like this.

Eyebrow Lamination

beauty trends

Thankfully big, bold brows aren’t going anywhere in 2020. Only in the new year, we’re going to more laminated brows, which are a semi-permanent treatment that delivers the look of microblading, without the use of needles. Basically, the microblading alternative fills the gaps in brows and gives them the illusion of fullness, in a fast, noninvasive way.

Floating Eyeliner

Your eyeliner doesn’t have to glide along your lash line anymore. Rather, you should line outside of the lines to recreate this trendy, floating look that’s incredibly easy to master, as seen above on Shat Mitchell. 

Nail Polish On Boys

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obsessed with @harrystyles #nailart 🙂

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Gone are the days of solely only seeing women and guys in punk bands rock bold statement nails. In 2020, we’re going to see a lot more men sporting nail polish as they’re becoming even more expressive and experimental with their style. We’ve already seen the likes of Pete Davidson, Harry Styles, Marc Jacob, Anwar Hadid, and ASAP Rocky rock nail polish, and hopefully, we’ll start to see a lot more men on board. 

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