Tim Hortons annual Smile Cookie campaign is back on September 17! If you haven’t heard of the initiative, Smile Cookie is a fundraiser aimed at supporting local charities and organizations in communities across the country. For the last 22 years, the coffee giant has helped over 500 Canadian charities. The arrival of the blue eyes and pink frosted smile has grown to become a beloved annual fundraising initiative and an iconic Canadian symbol.
“The magic of the Smile Cookie is that there is a real smile of a Canadian individual benefitting behind each and every one,” says Alex Macedo, President, Tim Hortons.
“We are incredibly proud and deeply appreciative of what our restaurant owners and guests accomplish together each year with this program, raising millions of dollars to help those who need it most through donations to charities from coast-to-coast.”
How to participate:
For one week only, from September 17 – September 23, purchase the restaurant’s signature chocolate chunk cookies, decorated with blue eyes and a cheerful pink smile, for $1 (plus tax) at participating restaurants. All proceeds are going to local charities.
Check out more facts about the campaign below:
Are you going to participate in the campaign this month? Let us know in the comments!
Featured image: Instagram/ @angelachauxo